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Merchants Square, Williamsburg
(4.2/5 based on 150+ reviews on the web)
Merchants Square is an 18th-century style retail village in Colonial Williamsburg, Virginia, United States. It is listed on the National Register of Historic Places.HistoryConceived in 1927 by John D. Rockefeller, Jr. and Reverend W. A. R. Goodwin, Merchants Square is considered to be one of the first planned shopping districts in the United States, if not the first. Small shops throughout Williamsburg would move into a centrally located area that used architecture that was in harmony with the restoration’s character.Most of the stores and shops are located on Duke of Gloucester Street (DoG St.) right across from The College of William & Mary’s campus. To keep the area as close to historical accuracy as possible, all telephone wires were placed underground, and modern day technologies such as air-conditioning ducts and garage equipment were hidden with shrubs and plantings.Present dayToday there are over 40 shops and restaurants located in Merchants Square. The area is also used for other purposes, such as seasonal concerts, a farmers' market, and special movie screenings.
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Reviews
TripAdvisor
  • Even if you are not interested in buying or eating much of anything this is a nice place to walk. With it being right between the College and the historical part its a nice stroll. Especially if you l...  more »
  • The stores have a colonial look to the outside but are modern on the inside. At night it becomes magical with the white "fairy lights" in the trees. It is always fun to look for "colonial" souvenirs a...  more »
  • All tourist visit this square and we imagine that the rent is excessive. I concede this is a must visit. My wife purchases forty pounds of gifts and stuff. We like that there tis a choice of restauran...  more »