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Merchants Square, Williamsburg
(4.1/5 based on 160 reviews on the web)
Merchants Square is an 18th-century style retail village in Colonial Williamsburg, Virginia, United States. It is listed on the National Register of Historic Places.HistoryConceived in 1927 by John D. Rockefeller, Jr. and Reverend W. A. R. Goodwin, Merchants Square is considered to be one of the first planned shopping districts in the United States, if not the first. Small shops throughout Williamsburg would move into a centrally located area that used architecture that was in harmony with the restoration’s character.Most of the stores and shops are located on Duke of Gloucester Street (DoG St.) right across from The College of William & Mary’s campus. To keep the area as close to historical accuracy as possible, all telephone wires were placed underground, and modern day technologies such as air-conditioning ducts and garage equipment were hidden with shrubs and plantings.Present dayToday there are over 40 shops and restaurants located in Merchants Square. The area is also used for other purposes, such as seasonal concerts, a farmers' market, and special movie screenings.
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Reviews
TripAdvisor
  • There are many shops here varying in what they sell from fine china, clothes, toys, candy, peanuts, bake goods and more. Some of the food shops have samples which helps to make decisions. Parking is s...  more »
  • Cute shops line the paths and if you go on Saturdays excluding winter months they have vendor tents and tables lining the street. During Christmas time there is even an ice rink. Everything is really ...  more »
  • We enjoyed our visit to Merchants Square but found merchandise to be a bit pricey; however, our main criticism is that most of the merchandise is imported from China, Thailand, etc. We found this to b...  more »