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Merchants Square, Williamsburg

(4.2/5 based on 170+ reviews on the web)
Merchants Square is an 18th-century style retail village in Colonial Williamsburg, Virginia, United States. It is listed on the National Register of Historic Places.HistoryConceived in 1927 by John D. Rockefeller, Jr. and Reverend W. A. R. Goodwin, Merchants Square is considered to be one of the first planned shopping districts in the United States, if not the first. Small shops throughout Williamsburg would move into a centrally located area that used architecture that was in harmony with the restoration’s character.Most of the stores and shops are located on Duke of Gloucester Street (DoG St.) right across from The College of William & Mary’s campus. To keep the area as close to historical accuracy as possible, all telephone wires were placed underground, and modern day technologies such as air-conditioning ducts and garage equipment were hidden with shrubs and plantings.Present dayToday there are over 40 shops and restaurants located in Merchants Square. The area is also used for other purposes, such as seasonal concerts, a farmers' market, and special movie screenings.
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Reviews
TripAdvisor
  • The square is located between William and Mary College and Colonial Williamsburg. You'll find lots of shops...some quite pricy...and places to dine or snack. It's a great place to walk and browse, enj...  more »
  • Doesn't every popular tourist attraction have a shopping area? This is the one that is located adjacent to the historical district. Nearly 3 dozen shops and restaurants to choose from in this unique v...  more »
  • Whether you are looking for a gift, such as candy, games or a book from your travels to take home, or maybe clothing or a meal, you will have no problem finding it in Merchants Square. They have so ma...  more »