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National Brewery Museum, Potosi

4.3
#39 of 108 in Museums in Wisconsin
Specialty Museum Museum
The National Brewery Museum™ and Research Library is a venue for breweriana collectors to display their prized artifacts in a world-class museum with many display areas.

The museum is located in the wonderfully restored Potosi Brewery Company in Potosi, Wisconsin. Potosi is located in the beautiful South West corner of Wisconsin, a short drive from Dubuque Iowa.

There are many display areas including a cave, where beer was stored, prior to refrigeration, now containing late 1800 early 1900 brewing equipment. A “Great Room” Displaying some of the finest metal signage, neons and other pieces from the Schuetz collection.

The Potosi Complex also contains a Transportation Museum and the Great River Road Interpretive Center.

A visit provides a total breweriana experience. Original “Good Old Potosi” is now being brewed on site along with other fine craft brews, a great restaurant, Beer Garden and Gift Shop.

PURPOSE:

The ABA Museum Foundation, Inc. was established in 2003, for the purpose of developing and managing the National Brewery Museum and the ABA Breweriana Reference library, within the historic Potosi Brewery that was established in 1852. The National Brewery Museum is an educational, cultural, and research element of the American Breweriana Association, Inc. that was established in 1978. The ABA Museum Foundation, Inc. is a not-for-profit 501 (c) (3) corporation. The National Brewery Museum's purpose is to preserve breweriana and advertising history through the collection, preservation, documentation, and research of technical and cultural material and to disseminate information about those collections and their technical and cultural topics through exhibition, interpretation, and publication for breweriana collectors, brewery historians, and the general public. The Museum aspires to provide the highest standard of excellence in ethics and practices, while pursuing continuous improvement, stimulating the greatest quantity of quality research, conservation, interpretation, exhibition, and education.
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89 reviews
  • This is a self guided museum that covers the history of breweries and has a vast collection of brewery memorabilia. If you are a beer nerd you will certainly enjoy this.  more »
  • Didn't know that beer once came in ceramic bottles. Videos of old commercials were fun. Brought back memories. Learned how brewing was done before electric refrigeration. You get a free tap beer when ...  more »
  • Cool stuff to go through and read about. I enjoyed it. But honestly, I was truly there to taste all the great beer Potosi Brewery had to offer. Definitely try to go there during happy hour!  more »