National Brewery Museum, Potosi

#40 of 109 in Museums in Wisconsin
The National Brewery Museum™ and Research Library is a venue for breweriana collectors to display their prized artifacts in a world-class museum with many display areas.

The museum is located in the wonderfully restored Potosi Brewery Company in Potosi, Wisconsin. Potosi is located in the beautiful South West corner of Wisconsin, a short drive from Dubuque Iowa.

There are many display areas including a cave, where beer was stored, prior to refrigeration, now containing late 1800 early 1900 brewing equipment. A “Great Room” Displaying some of the finest metal signage, neons and other pieces from the Schuetz collection.

The Potosi Complex also contains a Transportation Museum and the Great River Road Interpretive Center.

A visit provides a total breweriana experience. Original “Good Old Potosi” is now being brewed on site along with other fine craft brews, a great restaurant, Beer Garden and Gift Shop.


The ABA Museum Foundation, Inc. was established in 2003, for the purpose of developing and managing the National Brewery Museum and the ABA Breweriana Reference library, within the historic Potosi Brewery that was established in 1852. The National Brewery Museum is an educational, cultural, and research element of the American Breweriana Association, Inc. that was established in 1978. The ABA Museum Foundation, Inc. is a not-for-profit 501 (c) (3) corporation. The National Brewery Museum's purpose is to preserve breweriana and advertising history through the collection, preservation, documentation, and research of technical and cultural material and to disseminate information about those collections and their technical and cultural topics through exhibition, interpretation, and publication for breweriana collectors, brewery historians, and the general public. The Museum aspires to provide the highest standard of excellence in ethics and practices, while pursuing continuous improvement, stimulating the greatest quantity of quality research, conservation, interpretation, exhibition, and education.
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TripAdvisor Traveler Rating 4.5
106 reviews
  • It’s a bit midwestern focused but to be expected from Wisconsin. Some nice history here. Probably would like to see more on prohibition era but I found it interesting and worth 30 minutes to cruise th...  more »
  • You can spend 15 minutes or 2 hours in the museum... do not miss it. If you have ever enjoyed beer, you will find something worthwhile as you walk around the exhibits. The exhibits also change periodi...  more »
  • A lot of beer memorabilia did not have a lot of time to see everything plan a few hours to enjoy your experience  more »

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