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The LEGO Store, New York City

(440+ reviews on the web)
Gift & Specialty Shop
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Reviews
TripAdvisor
  • This store is absolutely great, located at Rockefeller Center, with a reproduction of skating scale built out of Legos. It is a paradise for the Lego addicted! :D
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  • You want to make your own figures and walk away with, you want to buy parts in color, the shape, the desired quantity is there. You can also see through some virtual reality box lego mounted, excellent. Decoration wow a giant dragon, the Rockefeller Plaza in lego and other monuments of NY very friendly. The figurines logo is very nice. No waiting at the checkout.
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  • This is a great location and a fun store to walk through, BUT think twice about buying Lego sets here, as they are more expensive on site than online.  more »
Google
  • ​There's something here for Lego fans of all ages, especially for collectors like me. As with most Lego stores and theme parks, they show popular local attractions assembled painstakingly using thousands of Lego blocks. In this store, it's the Rockefeller Center complex and the iconic Atlas statue. I wish it was bigger so they can display more items and ease the foot congestion.
  • Staff are very helpful. My son love to make lego and ask the staff who works here. They are very good and friendly. Best experience he ever had. He get his firts lego passport he cant wait to visit here again.😊
  • Good location near Rockefeller, and good selection, but didn't like their price strategy. They have the Lego Marvel Superheroes Helicarrier on their site for $349.99 and in store for $384.99 - don't think they should mark up their own prices.
  • We have two kids and we are usually *huge* fans of LEGO stores. Unfortunately, the Rockefeller version is an exception. The staff is often tired or distant and the store has little to offer other than product. This place has none of the building tables and monthly mini builds that the suburbian version offers. There are several nice LEGO statues, but nothing to write home about. I would stop by if you're in Rockefeller, take a quick photo of the dragon, and move elsewhere.
  • Was never a huge lego fan. Once I saw the Death Star I knew I had to give legos a chance. I now have a problem, lol. This store does a fantastic job of showing some of what is possible with Lego's, and a little creativity.