Nintendo NY, New York City

4.1
#5 of 39 in Fun & Games in New York City
Nintendo New York is the flagship specialty store of video game corporation Nintendo. Located in New York City at Rockefeller Center at 10 Rockefeller Plaza, the two-story, 10000sqft store opened on May 14, 2005.The store sells a wide variety of Nintendo video games and merchandise, including apparel, hardware, and accessories that are exclusive to the store, such as Japanese Mario character plushies, and special guides to a wide variety of Nintendo games. The store includes Nintendo Switch, Nintendo 3DS, and Pokémon sections.On the second level of the store, there are kiosks with various Nintendo Switch games running, allowing anyone to play. In addition, there are Nintendo 3DS stations available for use and play. The second story also serves as a museum featuring past Nintendo game systems and peripherals. Notable items include the Nintendo Power Glove, original Nintendo Entertainment System, and the Nintendo Famicom from Japan.Nintendo New York regularly holds tournaments and shows for new games, giving early releases and prizes to winners. In addition, they have held screenings for multiple official Nintendo broadcasts, most commonly Nintendo's annual main E3 presentation. This was first done for the Wii's debut at E3 2006, and since E3 2010 a screening event has been held at the store every single year, except for E3 2016.
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Reviews
TripAdvisor Traveler Rating
464 reviews
Google
4.6
TripAdvisor
  • August 14, 2017
    This store is so awesome I can't get out of it without a shirt ... hehehe Go back in time whenever I being in New York is another obligatory stop on my list.
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  • August 12, 2017
    For someone like me who is nostalgic of videogames years 80 90 here you will also find these. Upstairs you will also find a sort of small exhibition of the history of Nintendo. A must see.
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  • August 9, 2017
    Nicely set up store with helpful rather than pushy salesmen. Great staff all around. There's a huge screen that takes up a full standard wall where you can play the game of the moment (we played Mario...  more »
Google
  • June 30, 2017
    Great place for Nintendo enthusiasts. Great selection of plush characters for the kids. Decent selection of clothing and apparel. The awesome part was seeing the mini museum display to gaming consoles on the second floor, as well as test playing on large screen.
  • June 8, 2017
    A great place to go if you're a video-game fan or just a Nintendo fan. The selection of goods changes a lot all the time, but it is always filled with cool stuff. The museum of Nintendo is just another great excuse to visit the store, and see some fancy stuff like the bomb surviving Game Boy.
  • June 29, 2017
    Fun store, lots of exclusive items and decent prices on sale products. Plenty of helpful and cheerful staff. Can be very crowded and overwhelming, as it's a popular place.
  • June 25, 2017
    Amazing place, browse and sample games on different game systems. Has a brief history area of game systems with the actual systems themselves. Fun place for kids and kids at heart.
  • May 2, 2017
    Nintendo paradise. Probably the coolest store for someone who loves Nintendo as much as I do. All of the latest products, including stuff I haven't even seen at other stores. Tons of demo stations, big displays, and a mini Nintendo museum area. The museum area stood out to me most here - they've got one of each console in chronological order split between handheld and home console. They even have an original Game Boy that was damaged in a bombing during the Gulf War.. and still works. Some other standouts to me include the absolutely massive screen that you can play games on and the real size displays they have scattered around. I personally thought the Master Sword display was really cool. Like I said earlier, they have lots of demo stations. In this case, they had Switch games - Zelda: Breath of the Wild on the big screen and other games including Snipperclips on the other demo units. I'm sure everything gets switched out depending on the latest releases, so I'll be back to check it out again soon.

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