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Nintendo NY, New York City
(4.1/5 based on 380+ reviews on the web)
Nintendo New York is the flagship specialty store of video game corporation Nintendo. Located in New York City at Rockefeller Center at 10 Rockefeller Plaza, the two-story, 10000sqft store opened on May 14, 2005.The store sells a wide variety of Nintendo video games and merchandise, including apparel, hardware, and accessories that are exclusive to the store, such as Japanese Mario character plushies, and special guides to games, such as GoldenEye 007 and Super Mario Galaxy. The store includes Wii U, Nintendo 3DS, and Pokémon sections. On the second level of the store, there are kiosks with various Wii U games running, allowing anyone to play. In addition, there are Nintendo 3DS stations available for use and play.Nintendo New York regularly holds tournaments and shows for new games, giving early releases and prizes to winners. In addition, they've held screenings for multiple official Nintendo broadcasts, most commonly Nintendo's annual main E3 presentation. This was first done for the Wii's debut at E3 2006, and since E3 2010 a screening event has been held at the store every single year, except for E3 2016.
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Reviews
TripAdvisor
  • The only place where you buy exclusive Nintendo items. Pretty fun place to go tou can see some of Nintendo's history, take pictures, meet some of the people that work at Nintendo like Reggie, ETC. 
  • This place is a must if you are a Nintendo fan! From Nintendo Character plushies and Nintendo games galore. A highlight is the Game Boy that was damaged in Operation Desert Storm (yes it still works) ...  more »
  • This was the only thing my 12 year old grandson could talk about doing! We did it early in our trip to NYC because there was no living with him until we went. He was like a kid on Christmas morning no...  more »
Google
  • A must stop-by for Nintendo lovers. This is the flagship store and it had been newly renovated. It includes all the latest games and even demo offerings. There's quite a lot of clothing and other memorabilia for sale so you can find the perfect item for your home or wardrobe. In addition check out the ever rotating displays aside from the little Nintendo museum offerings celebrating all things Nintendo. They also have launch days for games and it is quite an event for each game when they have people line up hours ahead of time for launch.
  • Nintendo NY is a geek haven. You can demo games, check out special exhibitions and get all your Nintendo related swag here. They have special gaming events every once in a while that has fans lining up around the block. The staff here is excellent. Very friendly and knowledgeable. The recent top to bottom renovation brought some fantastic upgrades, the most impressive being the giant screen in the second floor gaming area. Definitely a fun spot to check out whether you live here in NYC or you're visiting from out of town.
  • My mecca. Better than Disney world! Let's work on getting a coaster or two put up in there. Lol. But really nice employees and everytime I go there, there's always something new to check out. And buy.
  • For fans of Nintendo this store/museum is a fun and quick activity in a historic part of the city. Wrap this into your Rock-center explorations, but don't expect to make a morning, let alone a day, out of visiting. On the inside, hard-to-find Nintendo products, game demos, friendly and excited staff, and a festive atmosphere give nostalgic vibes to even older patrons. I've seen 30 year old men sheepishly holding Pokemon plushies as their girlfriends roll their eyes and then take them directly to the check-out. I've seen 60 year old women challenging their daughter to a go kart race. In general, the community vibe and "you're never too old for fun" attitude they are cultivating here is part of the reason I've been 3 times.
  • Great place for a nintendo lover. If you love pokemon, mario, zelda, etc, this is a must visit.