Nintendo New York, New York City

Nintendo New York is the flagship specialty store of video game corporation Nintendo. Located in New York City at Rockefeller Center at 10 Rockefeller Plaza, the two-story, 10000sqft store opened on May 14, 2005.The store sells a wide variety of Nintendo video games and merchandise, including apparel, hardware, and accessories that are exclusive to the store, such as Japanese Mario character plushies, and special guides to a wide variety of Nintendo games. The store includes Nintendo Switch, Nintendo 3DS, and Pokémon sections.On the second level of the store, there are kiosks with various Nintendo Switch games running, allowing anyone to play. In addition, there are Nintendo 3DS stations available for use and play. The second story also serves as a museum featuring past Nintendo game systems and peripherals. Notable items include the Nintendo Power Glove, original Nintendo Entertainment System, and the Nintendo Famicom from Japan.Nintendo New York regularly holds tournaments and shows for new games, giving early releases and prizes to winners. In addition, they have held screenings for multiple official Nintendo broadcasts, most commonly Nintendo's annual main E3 presentation. This was first done for the Wii's debut at E3 2006, and since E3 2010 a screening event has been held at the store every single year, except for E3 2016.
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Nintendo New York Reviews
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TripAdvisor Traveler Rating
TripAdvisor Traveler Rating 4.0
505 reviews
Google
4.6
TripAdvisor
  • Been here twice during our stay in NY. We are Pokemon Go players and therefore our eyes looked out, especially to the merchandise. Lots of plush animals. On the ground floor you have all the famous Nintendo characters, such as Mario, etc. Two floors (Elevator and stairs), above is a kind of exhibition of Game consoles over the years. Staff is very friendly and helpful. Tip: they sell a t-shirt with the imprint "Nintendo New York", a nice souvenir.
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  • We had a great time! This visit was a priority for my boys (13 and 10 years old), as it is the only store in the country devoted to all things Nintendo! It has items that are not listed on their websi...  more »
  • I found some interesting memorabilia to buy but I was expecting to see more than I did. This is a store more than a scenic place.  more »
Google
  • This is by far the best you star I visited in my adult life. My 10 year old sun had a blast too. I especially enjoyed their museum display of consoles of all times. That was some walk down memory lane. Selection of games etc is pretty decent as well. Naturally it's very crowded due it's location, but so worth the trip if you're in the area.
  • What an awesome experience. My five year old daughter was glued to the 25ft projection screen for the Nintendo switch. They have plenty of supply and a very helpful team of employees. I really had some good memories brought back thanks to the museum like displays of the previous gaming systems. I go back to the '85 system. Update: the staff was incredibly helpful on our second visit and I must say I was impressed. I will return whenever I'm back in NY.
  • I really enjoyed this shop. This is a huge 2 story Nintendo store right near the Rockefeller Christmas tree. They have a lot of interesting and unique items for sale. They also have current and former gaming systems on display and for purchase. It is somewhat like a mini museum as well as a store. For any Nintendo aficionado this is a must while in NY city.
  • My little cousins love this store it's always super busy. There are a lot of interactive areas where kids can play and try out the games firsthand before buying they also have stuffed animals and various toys and collectables overall the store is quite nice. The location is great as well because there's a Starbucks right across the street which is perfect if it's cold and you're going to be waiting for a while
  • Fun place to visit for any Nintendo fan out there! Great variety of unique t-shirt and toys. One of the highlights is the "museum", several display cases filled with every piece of hardware Nintendo has ever made. There was also a display case filled with every Zelda game ever made. T-shirt prices weren't as outrageous as they could have been for a store located in New York City.

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