FAO Schwarz, New York City

4.3
The oldest toy store in the United States, the flagship FAO Schwarz is most famous for its giant keyboard, on which Tom Hanks played "Chopsticks" with his feet in the film "Big." German immigrant Frederick Schwarz opened the first toy shop in 1870, where he sold quality toys that were crafted in Europe and brought to the states. While the BIG Piano Dancemat is this store's most iconic toy, you'll also find giant stuffed animals, high-end dolls, and games. This shop is a must-see destination for toy-loving tourists and a magical wonderland for kids. Use our New York City trip builder site to arrange your visit to FAO Schwarz and other attractions in New York City.
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FAO Schwarz Reviews
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TripAdvisor Traveler Rating
TripAdvisor Traveler Rating 4.5
1,550 reviews
Google
4.5
TripAdvisor
  • Very nice and big toy store at Rockefeller Plaza. Be there just before opening, you won't miss the nice opening ritual. Fun for both old and young!
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  • Right in Rockefeller Center, this is a great store to take kids. Lots of huge stuffed animals, adults dressed up in toy costumes, etc. For adults, there is also a large keyboard you can dance on to pl...  more »
  • Went on a Saturday afternoon. Talk about crowded. Little room to look and browse peacefully. Seems to me that it was not worth the hype. I was expecting more of an experience and it was just a store.  more »
Google
  • One of my favorite place. It was beautiful when you 1st walk in. They had a lot of different array of stuff. The people were awesome especially the lady in the front. She was so kind and amazing. They had a lot of stuff that kids can do. Overall you will feel calm and stress free. Highly recommended
  • This was our first visit to New York, and friends told us that we had to stop at FAO Schwarz. As an adult and a teenager who entered the doors of this Charming store, we were not disappointed. The front door greeter was amazing, taking pictures with anyone who asked. Staff is informed and engaging. The demonstrators were such a treat to watch. The layout of the store makes you feel you are visiting another shop between departments. This shop was so much fun. It's hard to tell what the best part was...
  • It's not as big as it used to be but it's still a fun toy store. Their brand toys are pricey but surprisingly a lot of famous brand toys are cheaper there! Employees are very helpful. You get the iconic bag to carry your toys out in. 5% military discount with ID.
  • This is the most amazing toy store in the world! The wall of old games will take you on a walk down memory lane, fersure. They have an incredible collection of educational toys, games, stuffed toys, arts & crafts kits & action figures of all kinds. The prices are totally reasonable and the staff is polite & helpful. The space is huge, and even though the lay out is really good, it seems to always be full of people. It's a place for unique gifts for kids or adults in a great neighborhood.
  • Awesome place. A diverse crew showing you different products. When we were there someone was performing magic tricks. Someone else had fake snow he was selling (seriously) and someone was demonstrating a soft boomarang. All and all a fun place to shop!
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