Birthplace of Pepsi-Cola, New Bern

Visit the site where Caleb Bradham first invented one of America's favorite sweet carbonated drinks at Birthplace of Pepsi-Cola. Though it was a pharmacy when Bradham first experimented with the soda in the 1890s, the site today houses a gift shop and soda bar. Here you can learn more about the history of Pepsi's inventor and the drink's early days. You'll also have the opportunity to browse through Pepsi memorabilia. Of course, no visit would be complete without ordering a Pepsi float from the bar amid the historic surroundings. Use our New Bern planner to add Birthplace of Pepsi-Cola and other attractions to your New Bern vacation plans.
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Birthplace of Pepsi-Cola Reviews
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TripAdvisor Traveler Rating
TripAdvisor Traveler Rating 4.0
899 reviews
Google
4.5
TripAdvisor
  • The Pepsi's history of Medicine has been well maintained as a souvenir shop for tourists. The guide signs describing the birthplace of Pepsi are well placed around, and there are a lot of souvenirs.
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  • If you are walking by STOP. If you planned a day trip here you willl be disappointed. I believe the town or Pepsi pays for the place to be here because its def not a money thing. Very nice staff.  more »
  • If you want a piece of Pepsi memorabilia, this is the place you want to go. Everything Pepsi is in this shop. It is interesting to walk around and see all of the things that they have and the folks th...  more »
Google
  • I visit the Birthplace of Pepsi Cola every time I visit Eastern North Carolina/home. They have a wide variety of gifts and trinkets including my favorite t-shirt “Friends Don’t Let Friends Drink Coke”. I suggest, at the minimum, stopping in for a fresh fountain Pepsi, with a small only being .50! You can also get some popcorn and enjoy their bistro Pepsi tables and chairs. On your way out, there’s a guestbook to sign, too! Parking is available on the streets and I usually park on either Pollock Street or Middle Street for easy access to the store. Enjoy!
  • A nice shop with a little glimpse into the birth of an iconic international beverage. Lots of souvenirs and memorabilia available for purchase. Super nice staff who obviously enjoy their job. A taste of history in beautiful downtown New Bern.
  • If you're a huge Pepsi fan and need to stock up on your Pepsi commercial merchandise this is the place for you. However, the staff are not overly attentive or friendly and the main point of the whole store is to sell your merchandise. It does a little bit of disservice to the brand to not have a more clear narrative or presentation of the development of what became a worldwide brand.
  • Truly a special place with rich history. You are literally standing in the same location it was invented. I saw a review a while back expressing disappointment and comparing it to Coca-Cola's museum in Atlanta, this is nothing similar to that but It is truly authentic and FREE unless you make a purchase!! They have memorabilia and souvenirs for purchase but it is not some huge production your going to spend 3/4 of your day on. It's especially great if your on a budget, just stop in and get the best tasting Pepsi you've ever experienced in your entire LIFE in the exact same spot it was created in all for roughly 5 bucks for four people!
  • Beautiful town. There are plenty of wonderful small, family owned shops and restaurants to enjoy. Another plus is that Atlantic Beach is less than an hour away.
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