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Modesto Arch, Modesto

Monument · Hidden Gem · Tourist Spot
The Modesto Arch is a centennial slogan arch, built in 1912, to welcome automobile drivers to Modesto, California where it currently stands at the intersection of 9th and I Streets. The arch bears the city's motto, "Water, Wealth, Contentment, Health", illuminated by 696 incandescent lightbulbs.
The original first-place slogan was "Nobody's Got Modesto's Goat", which was later rejected, and the second-place slogan was used instead. The arch once bore two flagpoles on each of its columns until they were removed due to rot. Presently, two Mediterranean cypress trees stand behind the columns, which contribute to the illusion of the original flagpoles' height and location. In 1934, the arch was moved a little bit to the southwest to make way for the expansion of 9th Street.

In February 2012, a project was planned to restore the arch to its original appearance with the change of lightbulbs, repainting of the original color, patching minor cracks on the columns, and the replacement of the flagpoles. These plans have since taken place.
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TripAdvisor traveler rating 3.0
112 reviews
  • Wow. A spectacular entry way one of the most beautiful cities in the world, this arch is often overlooked as tourists flock to the Blue Diamond Almond store and skip this specular construction of...  more »
  • True americana! Living history. Semi’s passing . McDonald’s and Taco Bell. Bus station on the other corner with attendant bus station accessories: Not family friendly. Time capsule “buried nearby.....  more »
  • I surprised that this arch is even up for evaluation as a tourist attraction. I like it but I grew up in the community. It’s part of Modesto’s history, but not much to see. It never occurred to me...  more »
  • Lovely, well preserved

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