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NOC, Gatlinburg

(4.5/5 based on 240 reviews on the web)
Visit us for the region's largest selection of top outdoor gear and apparel from brands like The North Face, Columbia Sportswear, Mountain Hardwear and many more. Guests will find clothing, shoes and gear appropriate for hiking, biking, paddling, snowsports and camping, in addition to simply enjoying time in the Smokies. NOC Gatlinburg also carries the largest selection of National Park souvenirs and local arts and crafts.
To visit NOC on your trip to Gatlinburg, use our Gatlinburg itinerary builder.
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Reviews
TripAdvisor
  • NOC is one of my favorite stops in gatlinburg. It is every outdoors persons dream. They have everything you could possibly need or want. They even have a rock climbing wall. There end of the season sa...  more »
  • Absolutely great place to shop and great deals on a lot of items from North Face to Patagonia. Also a ton of camping and hiking supplies there. Staff are super friendly and helpful.  more »
  • Went in there with a good friend, in the market for a hiking backpack. Boy, the sales person was the best ever, no push sale, all straight forward honest, loved! Great customer attention and orientati...  more »
Google
  • Everything you need for your hiking/camping/fishing/climbing outdoor needs. Fun cave area for the kids to play in and great staff that showed our son how to use flint to make sparks. I wished they had more plus sizes. I do think that their guide tour booth has decreased in size and they didn't have too much information regarding their services other than rafting. The NOC rafting was awesome.
  • Compared to REI, they have just about everything the same but just a little less selection. But still definitely everything you need. Very retail place though, they are missing some of the hardcore backpacking essentials. At least the stuff that is light and doesn't cost a million dollars.
  • A nice store that doubles as a gateway to the Smoky Mountains. I would say however that if you're looking to outfit yourself for some serious hiking, you may want to look elsewhere. Yes, they have much of what you need, but I got the feel that this store is more focused on the tourist and not the serious outdoors person. If you're missing a thing or two, you'll find a replacement option here, but that's about all I'd look for.
  • Love this store! Great selection of outdoor awesome things!
  • Good quality gear. I purchased a new pair of boots and immediately hiked up to LeConte Lodge, no issues at all.