Bronner's Christmas Wonderland, Frankenmuth

4.6
#1 of 239 in Shopping in Michigan
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The world’s largest Christmas store, Bronner's Christmas Wonderland, is open year-round and never short on holiday spirit for its over two million annual visitors. The shop, dubbed “Little Bavaria,” sells more than 50,000 different kinds of gifts and decorations. Its landscaping covers 11 hectares (27 acres), with giant animated figurines welcoming you to the store and around 100,000 lights brightening Bronner’s Christmas Lane at night. The shop was founded in 1945 by Wally Bronner, and has earned its title of Wonderland by providing an unforgettable holiday experience for visitors ever since. To visit Bronner's Christmas Wonderland on your trip to Frankenmuth, use our Frankenmuth trip itinerary maker.
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Bronner's Christmas Wonderland reviews

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TripAdvisor traveler rating
TripAdvisor traveler rating 4.5
3,283 reviews
Google
4.7
TripAdvisor
  • Very disappointed this year! We go to Bronners every year and I usually bring the grandchildren to see Santa there. Unfortunately for the 2 nd year in a row NO SANTA! I understand this is due to... 
    Very disappointed this year! We go to Bronners every year and I usually bring the grandchildren to see Santa there. Unfortunately for the 2 nd year in a row NO SANTA! I understand this is due to...  more »
  • Bronner's claims to be the largest Christmas store. And it probably is. But their products are very heavy on ornaments, and not other Christmas stuff. The prices on trees or wreaths were... 
    Bronner's claims to be the largest Christmas store. And it probably is. But their products are very heavy on ornaments, and not other Christmas stuff. The prices on trees or wreaths were...  more »
  • We’ve gone every year since we moved to Michigan but will never be going back after the experience we just had. First of all, no Santa. I understand COVID impacts things but it should be made clear... 
    We’ve gone every year since we moved to Michigan but will never be going back after the experience we just had. First of all, no Santa. I understand COVID impacts things but it should be made clear...  more »
Google
  • This is by far the best Christmas store I have ever been to. I have come here every year since I was a kid, and it is just as magical now as it was then. They have Christmas ornaments for anyone. Great place to bring a family just to look at everything. There are plenty of ornaments that you can get personalized for free, and the artists will personalize them by hand within minutes. That do an incredibly beautiful job. Highly recommended place for all your holiday ornament needs. They have other Christmas decorations to suit your needs, but the ornament selection is monumental.
  • This store is everything Christmas! This place is a must see. Plan on spending some time in the store, it feels endless. The staff was very helpful and the store was very clean. I even finally found a color wheel for my 1950's aluminum tree at a decent price. 5 stars!
  • I was in awe of this shop! What an outstanding display of Christmas decor! I loved how the theme still kept Christ in Christmas. You can get anything personalized with the year or a name right in there before you leave. The staff was friendly and helpful. Would love to go back a bunch more!
  • Love this store. It's the best place to visit. They have so much to choose from. Best place to get the most unique ornaments. If you need just the right Christmas ornament for someone this is the place to go. If you have never went make sure you give yourself a couple hours to walk around. Try to go in the summer months it's less busy. The closer to Christmas the busier it gets. Awesome to see at night they have so many Christmas lights outside.
  • Even in Christmas land the grass grows and needs cut. i.e. no snow yet! But other than that out-of-their-control item, it's not only an overwhelming number of ornaments but lots of culture, too, if you look for it. Pay attention to the difference between who makes them... What sets then apart. Can you see your own heritage reflected? Can you learn something new? It's fun to see!

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