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M&M's World, London

3.5
#10 of 272 in Shopping in London
Gift & Specialty Shop Shopping
The world's largest candy store at 3,250 sq m (35,000 sq ft), M&M's World was built as part of a larger plan to regenerate the area. Take a quiz that matches you with your perfect color M&M, then shop chocoholic style among the aisles of merchandise, where you'll find the faces of the iconic M&M's candies on all types of products. Before leaving, take a look at the wall depicting the history of Leicester Square and how it's changed over the years. Use our London family vacation planner to arrange your visit to M&M's World and other attractions in London.
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Reviews
TripAdvisor Traveler Rating
3,798 reviews
Google
4.0
TripAdvisor
  • Visited with my mum while in London. And with my friend on another trip to London. The store smells of chocolate and offers many m&m gifts, though the gifts were very pricey. The store opens very late...  more »
  • I love M&M's so if you show me a multilevel shop with all things M&M's, I certainly won't complain. The place was packed when we walked-in, lots of kids running around and a few adults picking up item...  more »
  • If you like m&m's this is the place for you. If you can take or leave them (like myself) then it's a bit of a waste of time, I found. Very expensive and a novelty. For some, it maybe worth a visit but...  more »
Google
  • I have no particular feelings for or against M&M's. They are "just" candies, although pretty good ones. However, this store is great fun! Amazing to see so huge selection of high-quality M&M-branded everything, not just candies. And very friendly service too. A good visit if you happen to be around ;)
  • It's a store full of M&M merchandise. Lots of different plastic and soft toys, and clothes. Different things for the kids to look at and engage with. Choose your favourite colour M&Ms.. but alas quite limited on the varieties available. Possibly cheesier to buy a big box from a regular store
  • One huge tourist trap, full of the most bland mascots for the most boring sweet ever. The majority of merchandise isn't even London themed and really only serves as a purpose for if you want to kill 10 minutes by taking some tourist trash photos. You're far better of taking the 10 minute walk along Piccadilly to Fortnum and Mason and coming out with a decent box of chocolates or having a lovely ice cream sundae.
  • A vapid soulless place selling inferior chocolate to Smarties. Having met other people who have been there I thought it would be interesting to visit but apart from a few plastic statuettes of m&m characters and a Roadmaster London bus it only had merchandise for sale and at quite expensive prices. I had two teenagers with me and I offered to buy them anything they wanted and they were not interested at all preferring instead to go back outside and take in China Town instead.
  • You don't even have to love chocolate to love M&M World London! Upon entering the store you are greeted with that fresh chocolate smell; walking in you can walk around the vast ground floor, up above you is an addition floor and below you is another 2 floors choc-full (please excuse the pun) of M&M and friends merch and confectionery. A must stop destination if you are going to Leicester Square!

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