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M&M's World, London

(3.5/5 based on 3,400+ reviews on the web)
The world's largest candy store at 3,250 sq m (35,000 sq ft), M&M's World was built as part of a larger plan to regenerate the area. Take a quiz that matches you with your perfect color M&M, then shop chocoholic style among the aisles of merchandise, where you'll find the faces of the iconic M&M's candies on all types of products. Before leaving, take a look at the wall depicting the history of Leicester Square and how it's changed over the years. Use our London family vacation planner to arrange your visit to M&M's World and other attractions in London.
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Reviews
TripAdvisor
  • What a triumph of marketing for a simple chocolate candy! Smarties missed a trick here I guess. Merchandise galore advertising the product, overpriced to the consumer, "free" advertising for the produ...  more »
  • This was the first time we visited the store and as you walk in it smells of M & M's. There are four floors but they are very repetitive and I don't understand why they feel the need to have four floo...  more »
  • It was OK but that's all I can say, nothing special just loads of tubes of every colour M&M and a few statues and over priced souvenirs, but if you love M&M's hey!!!!!!!! 
Google
  • Even if you're not thinking of buying anything, it's still a pretty cool store to go look at. There are 4 floors of M&M fun! On the bottom floor you'll see something that looks like 4 M&Ms crossing a cross walk (like the Beatles!). You'll see double decker buses with M&Ms all over them. Tons of fun merchandise if you want something!
  • Large colorful store with several floors. Interior inspired by British signs and sights. Fun to walk through and experience. Just no special M&M souvenir that's typical British and only sold there (like in NY).
  • Like M&Ms? Then this is heaven. Four floors dedicated to their chocolatey goodness. Try out the candy wall and mix lab.
  • For me this is a prime example of the worst kind of tourist trap. Nothing of cultural value to offer, with everything they sell massively over priced.
  • Plenty of flavours to choose from and the store itself is massive in size. It also sells all kinds of M&M merchandise and clothing. Staff members are dotted all over the several floors and are really helpful.