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Hamleys, London

3.8
#10 of 486 in Shopping in London
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Hamleys stands as the world's oldest and largest toyshop. The flagship store in London spreads out across seven floors and holds about 50,000 toys. It has occupied its current location at No. 188-196 Regent Street since 1981, after having spent the previous 100 years up the street at No. 200. Browse the 5,000 sq m (54,000 sq ft) of retail space, which includes toys covering categories such as arts and crafts, action toys, build it, dolls, and vehicles. Famous toy brands like Barbie, Lego, and Fisher Price are all well represented here, and there are themed sections such as Harry Potter. The store also puts on daily puppet shows, activities, and competitions, so check the schedule before your visit. Arrange to visit Hamleys and other attractions in London using our London road trip planning site.
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Hamleys reviews

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TripAdvisor traveler rating
TripAdvisor traveler rating 4.0
3,871 reviews
Google
4.5
TripAdvisor
  • Product quality should reflect outrageously inflated prices. On a weekend trip to London, surprised the kids with a stop in Hamleys.i have to admit the in store experience is thrilling and our little....  more
    Product quality should reflect outrageously inflated prices. On a weekend trip to London, surprised the kids with a stop in Hamleys.i have to admit the in store experience is thrilling and our little....  more »
  • While in London we thought we would visit Hamleys. It's a Kid's Dream! Floors upon floors of toys! We will definitely be back without daughter! 
    While in London we thought we would visit Hamleys. It's a Kid's Dream! Floors upon floors of toys! We will definitely be back without daughter!  more »
  • We brought a friend with her 5 year old son and spent a good hour and a half exploring the store. He was amazed and could have spent all day there. The staff were fabulous and made his day by... 
    We brought a friend with her 5 year old son and spent a good hour and a half exploring the store. He was amazed and could have spent all day there. The staff were fabulous and made his day by...  more »
Google
  • After visiting London a few times my son finally got his wish to visit Hamleys and from his perspective it was VERY impressive. The sheer size of the store alone put a smile on his face. But an 11 year old is easily pleased and you can look on the website for the store info. I consider it my job to tell it like it is. Before visiting please be aware of a few facts that aren’t so widely advertised. * Theres every chance you will have to queue just to enter the store. * The queue is unpleasant, poorly thought out and unpleasantly managed. * Once inside, the staff are not particularly pleasant, child friendly or helpful. * The store is NOT interactive in any respect, in fact children are discouraged from touching displays. * There are no workshops, areas to encourage play or demonstrations in-store. * The toys are well displayed according to brand, type of toy etc. and they have an excellent range of toys. * My 11 year old quickly tired of “window shopping” after he had found the toy he wanted and had most fun posing for the camera next to his favourite displays. * In summary its not an attraction despite the hype - its simply a large toy shop.
  • Well what can I say, this is a kids playground and even big kids at that. It was amazing to see all 6 floors and the lego statues that had been made on pretty much each of the floors. Would recommend to families as it Would be good for the children to see and experience but take plenty of money as I'm sure you'll get something for yourselves at the same time. Staff were very friendly and polite.
  • Woah, what a place. Never seen anything like this before, kids toys wise. True paradise for kids and parents! Every toy store should be like this. Kids can play with many things, product demonstrations are really cool, just a bit too commercial. What they do is way too rehearsed and they make sure you either feel guilty not to buy it after demonstrating something or they'll make sure they'll push things in the hands of your kids so you feel bad as a parent to have to pull this of their hands again. If you can handle this, it's awesome to see and experience everything. 6 floors perfectly themed with loads and loads of toys. It's only bizarre hot inside. Especially on the higher floors. Highlight of the vacation for our kids for sure. Prices are insanely high. We managed to leave without buying anything, but just the experience already is worth it!!
  • I just absolutely love this place, it makes me feel like a kid again, so much amazing stock really well laid out store, the staff interaction and display is second to none. This truly is still a retail gem and cements the opinion that physical store fronts are required over online only services. Thank you for the incredible experience, each and every time.
  • Hamleys is a delightful place to visit whether you are 2 or 60. Its really a visual treat that spans 5 floors. If your looking for build a bear or Nintendo games or lego to Harry Potter it's all here. The floor staff are super nice and play with games and toys on the shop floor. Even the toilets are themed!!! One of my favourite places is London, 5 stars!

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