Trip Planner:   Europe  /  UK  /  England  /  London  /  Shopping  /  Hamleys
Hamleys, London
(3.8/5 based on 2,400+ reviews on the web)
Hamleys stands as the world's oldest and largest toyshop. The flagship store in London spreads out across seven floors and holds about 50,000 toys. It has occupied its current location at No. 188-196 Regent Street since 1981, after having spent the previous 100 years up the street at No. 200. Browse the 5,000 sq m (54,000 sq ft) of retail space, which includes toys covering categories such as arts and crafts, action toys, build it, dolls, and vehicles. Famous toy brands like Barbie, Lego, and Fisher Price are all well represented here, and there are themed sections such as Harry Potter. The store also puts on daily puppet shows, activities, and competitions, so check the schedule before your visit. With our custom trip planner, London attractions like Hamleys can be center stage of your vacation plans, and you can find out about other attractions like it, unlike it, near it, and miles away.
Create a full London itinerary
map

Plan your trip to London

  • Get a personalized plan

    A complete day-by-day itinerary
    based on your preferences
  • Customize it

    Refine your plan. We'll find the
    best routes and schedules
  • Book it

    Choose from the best hotels
    and activities. Up to 50% off
  • Manage it

    Everything in one place.
    Everyone on the same page.

Plans in London by other users

4 days in London BY A USER FROM UNITED STATES February, popular PREFERENCES: February ATTRACTION STYLE: Popular PACE: Medium 34 days in Amsterdam, Scotland & England BY A USER FROM AUSTRALIA November, culture, outdoors, relaxing, historic sites, museums, popular & hidden gems PREFERENCES: November, culture, outdoors, relaxing, historic sites, museums ATTRACTION STYLE: Popular & hidden gems PACE: Medium 34 days in United Kingdom, Amsterdam & Sydney BY A USER FROM AUSTRALIA November, culture, outdoors, relaxing, historic sites, museums, popular & hidden gems PREFERENCES: November, culture, outdoors, relaxing, historic sites, museums ATTRACTION STYLE: Popular & hidden gems PACE: Medium 17 days in England BY A USER FROM UNITED STATES June, teens, kids, culture, outdoors, historic sites, popular & hidden gems PREFERENCES: June, teens, kids, culture, outdoors, historic sites ATTRACTION STYLE: Popular & hidden gems PACE: Medium 13 days in London, Scotland & Ireland BY A USER FROM INDIA July, culture, outdoors, relaxing, romantic, beaches, historic sites, popular PREFERENCES: July, culture, outdoors, relaxing, romantic, beaches, historic sites ATTRACTION STYLE: Popular PACE: Medium 12 days in England BY A USER FROM INDIA July, culture, outdoors, relaxing, romantic, beaches, historic sites, popular PREFERENCES: July, culture, outdoors, relaxing, romantic, beaches, historic sites ATTRACTION STYLE: Popular PACE: Medium 4 days in London BY A USER FROM UNITED STATES July, popular PREFERENCES: July ATTRACTION STYLE: Popular PACE: Medium 6 days in London BY A USER FROM UNITED STATES February, popular PREFERENCES: February ATTRACTION STYLE: Popular PACE: Medium 15 days in Western Europe BY A USER FROM INDONESIA December, culture, outdoors, romantic, beaches, historic sites, museums, shopping, fast-paced, popular & hidden gems PREFERENCES: December, culture, outdoors, romantic, beaches, historic sites, museums, shopping ATTRACTION STYLE: Popular & hidden gems PACE: Fast-paced 13 days in London, Paris & French Riviera - Cote d'Azur BY A USER FROM INDIA July, culture, outdoors, relaxing, beaches, historic sites, shopping, popular PREFERENCES: July, culture, outdoors, relaxing, beaches, historic sites, shopping ATTRACTION STYLE: Popular PACE: Medium 15 days in Western Europe BY A USER FROM INDONESIA December, popular PREFERENCES: December ATTRACTION STYLE: Popular PACE: Medium 6 days in London BY A USER FROM UNITED STATES February, culture, outdoors, historic sites, museums, popular PREFERENCES: February, culture, outdoors, historic sites, museums ATTRACTION STYLE: Popular PACE: Medium
View more plans
Reviews
TripAdvisor
  • Beautiful experience London, made so by this beautiful masterpiece of 5 floors. Each floor a blast of fun. From dolls to the most absurd things. Beautiful fairy that moves with the magic wand and flying plane. Really everyone to dream small and big fun. Good
    View original
  • This if it is authentic, whole toy, constant exhibitions to display plants running them, prohibited "do not touch", smiles everywhere,... the children not be tired, only lack them any chair so parents can relax so much pileup :)) with children, do not miss it.
    View original
  • A wonderful toy store, that not only little hearts beat faster! On 5 floors robot provided by the teddy bear up to the high-tech really everything. Clear recommendation, if you would like to see something extraordinary!
    View original
Google
  • Happiest Place on Earth. With my age, I am still amazed with all the toys on display and all the toys demo by staff in the store. I had to exercise self-control to not buy anything here cos it will probably be chuck aside at home. For those who are bringing kids to this place, do have a "contract" with your kid first, i.e. amount to spend / number of toys to buy. Else, you will definitely have a hard time coming out of this store!
  • The biggest toy store you'll find in the UK, an iconic attraction because of its 7 floors full of an assortment of toys. Definitely somewhere to bring your kids (although not sure whether your wallet will be happy). Best to visit weekdays as it can get very busy and hectic with children running around. My favourite are the hello kitty toys, hope they expand the range.
  • One of the best seen toy stores! Don't come with children - either you will leave with tears or empty pockets! :)
  • One word: amazing! I bought a Peppa Pig jigsaw for my little sister here and the staff were brilliant. 5 floors of fun!
  • Wow, what a toy store. Great displays, staff demoing (with skill) the products and so many levels! Definitely worth checking out.