Trip Planner:   Europe  /  UK  /  England  /  London  /  Shopping  /  Hamleys

Hamleys, London

(3.8/5 based on 2,400+ reviews on the web)
Hamleys stands as the world's oldest and largest toyshop. The flagship store in London spreads out across seven floors and holds about 50,000 toys. It has occupied its current location at No. 188-196 Regent Street since 1981, after having spent the previous 100 years up the street at No. 200. Browse the 5,000 sq m (54,000 sq ft) of retail space, which includes toys covering categories such as arts and crafts, action toys, build it, dolls, and vehicles. Famous toy brands like Barbie, Lego, and Fisher Price are all well represented here, and there are themed sections such as Harry Potter. The store also puts on daily puppet shows, activities, and competitions, so check the schedule before your visit. With our custom trip planner, London attractions like Hamleys can be center stage of your vacation plans, and you can find out about other attractions like it, unlike it, near it, and miles away.
Create a full London itinerary
map

Plan your trip to London

  • Get a personalized plan

    A complete day-by-day itinerary
    based on your preferences
  • Customize it

    Refine your plan. We'll find the
    best routes and schedules
  • Book it

    Choose from the best hotels
    and activities. Up to 50% off
  • Manage it

    Everything in one place.
    Everyone on the same page.

Plans in London by other users

19 days in England, Scotland & Ireland BY A USER FROM UNITED STATES April, popular PREFERENCES: April ATTRACTION STYLE: Popular PACE: Medium 42 days in Western Europe BY A USER FROM CANADA May, popular PREFERENCES: May ATTRACTION STYLE: Popular PACE: Medium 11 days in United Kingdom & Grand Rapids BY A USER FROM UNITED STATES September, popular PREFERENCES: September ATTRACTION STYLE: Popular PACE: Medium 8 days in London BY A USER FROM UNITED STATES June, culture, outdoors, historic sites, museums, popular PREFERENCES: June, culture, outdoors, historic sites, museums ATTRACTION STYLE: Popular PACE: Medium 10 days in Scotland, Northern Ireland & London BY A USER FROM UNITED STATES June, culture, outdoors, relaxing, romantic, beaches, historic sites, popular & hidden gems PREFERENCES: June, culture, outdoors, relaxing, romantic, beaches, historic sites ATTRACTION STYLE: Popular & hidden gems PACE: Medium 18 days in United Kingdom BY A USER FROM CANADA March, romantic, popular & hidden gems PREFERENCES: March, romantic ATTRACTION STYLE: Popular & hidden gems PACE: Medium 8 days in London BY A USER FROM UNITED STATES June, popular PREFERENCES: June ATTRACTION STYLE: Popular PACE: Medium 37 days in London BY A USER FROM UNITED STATES June, popular PREFERENCES: June ATTRACTION STYLE: Popular PACE: Medium 5 days in London BY A USER FROM UNITED STATES May, culture, outdoors, relaxing, romantic, historic sites, museums, popular PREFERENCES: May, culture, outdoors, relaxing, romantic, historic sites, museums ATTRACTION STYLE: Popular PACE: Medium 5 days in England BY A USER FROM PUERTO RICO June, kids, culture, historic sites, popular PREFERENCES: June, kids, culture, historic sites ATTRACTION STYLE: Popular PACE: Medium 24 days in Europe BY A USER FROM BRAZIL June, popular & hidden gems PREFERENCES: June ATTRACTION STYLE: Popular & hidden gems PACE: Medium 3 days in London BY A USER FROM UNITED STATES June, popular PREFERENCES: June ATTRACTION STYLE: Popular PACE: Medium
View more plans
Reviews
TripAdvisor
  • Hamleys is a large toy stores, with lots of goods of all kinds. Not very cheap, but the selection is huge and the staff is very nice. Recommended!
    View original
  • Fun for all ages! I couldn't believe how big it was, there must've been around 6 floors and full of every type of toy you can imagine! Some toys were a bit pricey but you have to visit this place for ...  more »
  • Promised the kids a trips to Hamleys. 7 floors of toys, books, games, dolls etc. Thought we would start on the top floor and work down. Top floor has a coffee shop, huge amounts of sweets and a milksh...  more »
Google
  • Happiest Place on Earth. With my age, I am still amazed with all the toys on display and all the toys demo by staff in the store. I had to exercise self-control to not buy anything here cos it will probably be chuck aside at home. For those who are bringing kids to this place, do have a "contract" with your kid first, i.e. amount to spend / number of toys to buy. Else, you will definitely have a hard time coming out of this store!
  • The biggest toy store you'll find in the UK, an iconic attraction because of its 7 floors full of an assortment of toys. Definitely somewhere to bring your kids (although not sure whether your wallet will be happy). Best to visit weekdays as it can get very busy and hectic with children running around. My favourite are the hello kitty toys, hope they expand the range.
  • One of the best seen toy stores! Don't come with children - either you will leave with tears or empty pockets! :)
  • One word: amazing! I bought a Peppa Pig jigsaw for my little sister here and the staff were brilliant. 5 floors of fun!
  • Wow, what a toy store. Great displays, staff demoing (with skill) the products and so many levels! Definitely worth checking out.