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Hamleys, London

(3.8/5 based on 2,400+ reviews on the web)
Hamleys stands as the world's oldest and largest toyshop. The flagship store in London spreads out across seven floors and holds about 50,000 toys. It has occupied its current location at No. 188-196 Regent Street since 1981, after having spent the previous 100 years up the street at No. 200. Browse the 5,000 sq m (54,000 sq ft) of retail space, which includes toys covering categories such as arts and crafts, action toys, build it, dolls, and vehicles. Famous toy brands like Barbie, Lego, and Fisher Price are all well represented here, and there are themed sections such as Harry Potter. The store also puts on daily puppet shows, activities, and competitions, so check the schedule before your visit. With our custom trip planner, London attractions like Hamleys can be center stage of your vacation plans, and you can find out about other attractions like it, unlike it, near it, and miles away.
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Reviews
TripAdvisor
  • Biggest toy-store ever. But also crwded and noisy. They have all mind of toys a child can dream of. Kids can try a lot of the toys on different stations. If you're in London with kids, it is a must se...  more »
  • I love this shop, we went two days before Christmas and it was magical... all the lovely Christmas lights outside and the amazing window display was just so perfect for Christmas. Only thing is it is ...  more »
  • Hamleys is like an overpriced Toys'r'us. There is nothing particularly unique here anymore, even the train that used to run around the top floor is gone (of you remember that) It is stuffed with the l...  more »
Google
  • Happiest Place on Earth. With my age, I am still amazed with all the toys on display and all the toys demo by staff in the store. I had to exercise self-control to not buy anything here cos it will probably be chuck aside at home. For those who are bringing kids to this place, do have a "contract" with your kid first, i.e. amount to spend / number of toys to buy. Else, you will definitely have a hard time coming out of this store!
  • The biggest toy store you'll find in the UK, an iconic attraction because of its 7 floors full of an assortment of toys. Definitely somewhere to bring your kids (although not sure whether your wallet will be happy). Best to visit weekdays as it can get very busy and hectic with children running around. My favourite are the hello kitty toys, hope they expand the range.
  • One of the best seen toy stores! Don't come with children - either you will leave with tears or empty pockets! :)
  • One word: amazing! I bought a Peppa Pig jigsaw for my little sister here and the staff were brilliant. 5 floors of fun!
  • Wow, what a toy store. Great displays, staff demoing (with skill) the products and so many levels! Definitely worth checking out.