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Cadbury World, Birmingham

3.2
Cadbury World offers self-guided tours through the history of chocolate and the origins of one of the world’s largest confectionery manufacturers. Opened in 1990, this site is one of the city’s largest attractions, welcoming over half a million visitors each year. No ordinary factory tour, the location features 14 zones narrating the story of chocolate and the Cadbury business through static displays, animatronics, video presentations, multisensory demonstrations, and interactive exhibits. Don’t miss the popular "essence" zone, where you can create your own confectionery concoction in a tub of liquid chocolate. This indoor attraction allows a limited number of visitors each day, so be sure to pre-book your tickets online to guarantee entry. Plan your Cadbury World visit and explore what else you can see and do in Birmingham using our Birmingham trip maker site .
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Cadbury World Reviews
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TripAdvisor Traveler Rating
TripAdvisor Traveler Rating 3.5
7,788 reviews
Google
4.1
TripAdvisor
  • As you can see I don’t give many bad reviews but this place has got my absolute goat. Awful service. visited a couple of months ago, on my own with my 2 year old. Got there to be told the wait to go i...  more »
  • Wow my family and kids really enjoyed this trip and we can't wait to go there again. It's a perfect place for family's  more »
  • Kids loved the whole experience The lift experience was the best for me. I definitely didn’t see that coming Very clever !  more »
Google
  • Outdated and expensive. £48 for a family of 4. They have cunningly tried to lengthen the experience by making everyone queue a ridiculous amount of time to get a photo against a green screen (it used to be an option) and hence extend the tour time. The demonstration was a man putting warm chocolate into ice cube moulds....WOW....as that's how they did it years ago. All of the play area was closed, due to the weather (damp). The sit on ride is looking dated now. Poor Cadbury caramel bunny was looking really dusty. A 5 year old might be impressed but older kids and adults might be very disappointed. Advertising a hot drink and a bit of rocky road choc bar for £5.30 feels like a rip off to be honest. I hope at some point they revamp this place. The best looking bit was the jazzy entrance and gift shop. The rest just looked tired.
  • Suitable for all of the Family. the children enjoyed the educational side as well as the ride inside, the play area outdoors. We took photographs together on a green screen and were able to print them at the shop. The children liked eating melted chocolate inside the part of the factory we viewed. The indoor cinema experience was popular with all of the family. It was interactive at one point water splashed on some audience members which the kids found funny the seats also moved. good family fun day out.
  • Fun & enjoyable for kids. 4d experience is good but could be better with more wind effects & possibly the odd spray of water. Gift shop is good but don't do replica packaging for the bygone years of dairy milk which is a shame. Outdoor play area great.
  • Great day out with the family, staff on arrival where very welcoming and helpful. Cadbury world itself is a great attraction great history. The samples on the way around very tasty. Once you have finished inside still more to see outside, the 4d cinema is great and great play area to burn off the sugar. If you have time the bournville village is worth a little walk around.
  • We were very excited to visit over the Easter holidays. We arrived 15 mins early and the staff left many children and babies outside in the pouring rain until it opened at 9am. Lots had babies in arms and staff were just chatting whilst we all got drenched!! However, the tour itself and amenities was good. Unfortunately the cafe had a limited choice and the prices were extremely high for what items were worth. It cost nearly £50 to feed a family of 4! The highlight for us was the 4d cinema experience. Some of the staff were really lovely but many just chatted amongst themselves even though it was clear they were meant to be demonstrating how to decorate eggs. With some changes this could well be a 5/5 attraction experience.
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