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Cadbury World, Birmingham

3.2
#1 of 274 in Things to do in Birmingham
Specialty Museum Museum
Cadbury World offers self-guided tours through the history of chocolate and the origins of one of the world’s largest confectionery manufacturers. Opened in 1990, this site is one of the city’s largest attractions, welcoming over half a million visitors each year. No ordinary factory tour, the location features 14 zones narrating the story of chocolate and the Cadbury business through static displays, animatronics, video presentations, multisensory demonstrations, and interactive exhibits. Don’t miss the popular "essence" zone, where you can create your own confectionery concoction in a tub of liquid chocolate. This indoor attraction allows a limited number of visitors each day, so be sure to pre-book your tickets online to guarantee entry. With our custom trip planner, Birmingham attractions like Cadbury World can be center stage of your vacation plans, and you can find out about other attractions like it, unlike it, near it, and miles away.
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Reviews
TripAdvisor Traveler Rating
6,914 reviews
Google
4.0
  • Yes, it's nothing like Willy Wonka's chocolate factory, there's currently no production line, and it's a little dated in places. But we still had a great time. Why? Well go in with the right expectati...  more »
  • Huge ad on their website states students for £9 from 5th June only available if you call them. If you book online its full price. Why make offers if their systems can't cope or maybe they make the mon...  more »
  • Its great wotg kids abit dear to get in for what it is but all the choc u get its worth it.... good dor the kids n we loved it too.  more »
Google
  • This place is worth a visit. It's not too expensive and easy to get to by car or train. There is not loads to do here and I wouldn't expect it to fill more than a few hours. Friendly staff, nice cafe, free chocolate. A nice addition to a day out in the area.
  • We love this place but the factory is never working which is disappointing. We waited for ages for our picture to be done and then walked upstairs and around the building to come back down and be where the photo was taken again for no reason. The women giving out the chocolate at the beginning was so grumpy, we saw her again when we came out at the tills with her arms crossed picking at her nails. We will be back because it's interesting and fun for the kids.
  • No factory sections were on display. It felt like you were shuffled from one queue to another. Staff friendly, 4d adventure was very good. A reasonable amount of chocolate is included in the price. We had 2 for 1 vouchers and I would say it was acceptable value. Full price and you would feel robbed.
  • Their website looks good and suggests plenty to do but actually there's not that much. I was expecting being able to see how chocolate is made, produced etc but all me and my kids saw was a 2minute demonstration. Kids don't even get a chance to do anything with chocolate themselves. A bit of a spending trap - as soon as you walk in they try to get you to buy their bags for sweets, then it's face paint and two occasions to take and pay for photographs. 4d cinema was really good. I won't be coming back though. Oh and most of the factory was boarded up and what you could see was not in use - they could at least put the machines on for a show.
  • Ah ha.. chocolate factory it is. Nice and simple tour of the chocolate making. Free samples given upon entering and at the end of the tour. Huge varieties of chocolates though not all of them taste great. Stick to Toblerones and you are golden.. 😁😁

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Where to stay in Birmingham

To experience the best urban attractions available in Birmingham, book your lodgings in the pedestrianized city center. This area is known for its attractive walkways, which provide easy foot access to most tourist sites. Centrally located hotels offer stunning views of the city's skyline and numerous modern amenities, including luxurious spa centers and award-winning restaurants. Staying close to the center will put you in the thick of the action, near all of the city's famous bars and nightclubs. If all you are looking for is a good night's sleep and a warm meal, consider booking your rooms at a family-run B&B in one of the quieter neighborhoods on the outskirts of town.
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