Heineken Experience, Amsterdam

Participate in Heineken Experience, a tour of the historic brewery for the internationally known Heineken pilsner. More than just a tour, this experience is meant to engage and entertain its visitors. Walk through the industrial building where Heineken brewed beer for more than 100 years since it was established in 1867. Learn about the process of pilsner brewing, as well as the history of production and branding. View artifacts, interact with exhibits, and, of course, sample the brewery's famous beer. The site happens to be an anchor point along the European Route of Industrial Heritage. Heineken Experience is just one of the many highlights you can arrange to see using our , world travel planner Edition.
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Heineken Experience Reviews
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TripAdvisor Traveler Rating 4.0
25,183 reviews
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4.1
TripAdvisor
  • Yes how can I give this one star? I love Heineken. However, this experience is nothing short of an expensive maze to walk around in while wasting 1.5 hours of our precious time in Amsterdam. 1. The.....  more »
  • It's not much of an experience. More an advert you walk through fur 30 minutes. Wouldn't recommend but it's a little different than the normal thing. You do get 2 small beers at the end though...  more »
  • Great experience, not just for the beer! The history of Heineken is fascinating, that it’s been kept in the family since the start is fantastic also how over the years they have looked after their...  more »
Google
  • Definitely one of the most fun and interactive experiences I’ve been to so far. It is a MUST if you are in Amsterdam and you are able to drink. Take advantage of the pouring contest at the end. It’s your pathway to another free drink and an awesome time. The history of this place is stunning and the beer? Incredible.
  • Amazing tour experience of learning how a Heineken beer is brewed.. Loved every bit of it.. Very innovate way of turning an old brewery building into this place.. I personally don’t like beers much but the whole tour is so good and the videos are top notch that at the end you will make you want to have one.. I did end up having one and enjoyed it!
  • Bought the VIP ticket and it was entirely worth it. Was great trying different beers getting about 7 or 8 in total. Got to try the most amazing bread in the private bar. Hope to come back and do it again next holiday.
  • Ive been here years ago and they really did the whole experience. And it is incredible. Had so much fun with the new experience. Loved it and would totally recommend checking it out again if you haven't been in a while. Also the Draught Challenge is pretty fun game to play as well! 👌🏾
  • My family totally love the Heineken experience. We bought VIP tickets and we never regretted it. At first we were a little hesitant because the price was almost twice the price of a normal entry ticket. However after the experience, we were totally happy and “drunk”. So our host is Super friendly, helpful and attentive. All of us get 8 glasses of beer in totally, 1 during the tour, 5 during beer tasting, and 2 after the tour. If you buy normal tickets you only get 3 glasses. Also in the VIP tour, during the beer tasting, you will get to enjoy some bread and cheese pairing. The bread is the tastiest bread I’ve ever tasted. They use the same yeast to make their own special bread from the same yeast they use to make their Heineken beer. At the end of the tour, you will also get your very own customised beer bottle. So, I would highly recommend VIP tour instead, no queue and the value you get is much more.
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