Heineken Experience, Amsterdam

Brewery · Food & Drink
Participate in Heineken Experience, a tour of the historic brewery for the internationally known Heineken pilsner. More than just a tour, this experience is meant to engage and entertain its visitors. Walk through the industrial building where Heineken brewed beer for more than 100 years since it was established in 1867. Learn about the process of pilsner brewing, as well as the history of production and branding. View artifacts, interact with exhibits, and, of course, sample the brewery's famous beer. The site happens to be an anchor point along the European Route of Industrial Heritage. Heineken Experience is just one of the many highlights you can arrange to see using our , world travel planner Edition.
Improve this listing »
Create an itinerary including Heineken Experience
© OpenMapTiles © OpenStreetMap contributors

Tours to Heineken Experience

Heineken Experience reviews

Rate this attraction
TripAdvisor traveler rating
TripAdvisor traveler rating 4.0
25,450 reviews
Google
4.1
TripAdvisor
  • We have had a fabulous time at the Heineken experience. Everyone was very welcoming and it was my friends birthday and they tried everything possible to make it more special. We especially want to...  more »
  • We came on a thursday, at 17:15 and it wasnt the best experience. The guide was in a hurry to finish the visit and was speaking so fast. I understood it all but for the people who arent very fluent...  more »
  • The tour was great, quite informative and interactive. And you get 2 beers with it! 🍻the staff was extremely nice and energetic. I’d totally recommend.  more »
Google
  • We visited the Heineken experience and I was very impressed with the whole experience. You are given a wristband with two tokens that you can redeem for half pints at the end of your tour, in the bar which has a very nice atmosphere and good music. The staff were incredibly informative and friendly. The entire experience felt so interactive interesting even if you really don't care about beer. I like how the tour was a self guided tour and I never felt rushed around. A lot of effort has went into this experience and can definitely be enjoyed by people of all ages and backgrounds. The range of items in the shop was amazing and we spent quite a bit of time (and money) in there.
  • Probably one of the best brewery tours around in the world. Very futuristic and advanced. There are many things to do. Good value for the price offered. The beginning is a bit crowded but then it gets better as you go. The end is also very crowded for the line to get the final beers. Anyway, great time. Must do.
  • Well no words to describe this place. They have kept the heritage so well maintained. Every person working here is so very well know about the history. I am so proud that I was able to visit such a huge n know brand through out the world. Came to know how the beer is made as well. Got my name printed on the bottle as well. There is lot to see and experience at the house. The horse stable is one of place to know about their history. They have kept all the first design bottle manufactured by them. The led show is good trey for eyes as well. The goody store is just wow. Felt like buying all the things. Staff are well mannered n make you feel part of them. Just go and visit this place. A must go place for every Amsterdam visitor.
  • One of the best experiences I've had in Amsterdam! The whole time spent there was amazing, full of info and interactive games. Perfect presentation for the history of the Heineken Beer, it is worth the visit 100%. Definitely would recommend!!! P. S. Make sure you have plenty of time afterwards to enjoy the beers on the bar downstairs! You don't want to rush it! ;)
  • Definitely one of the most fun and interactive experiences I’ve been to so far. It is a MUST if you are in Amsterdam and you are able to drink. Take advantage of the pouring contest at the end. It’s your pathway to another free drink and an awesome time. The history of this place is stunning and the beer? Incredible.

Plan your trip to Amsterdam

  • Get a personalized plan

    A complete day by day itinerary
    based on your preferences
  • Customize it

    Refine your plan. We'll find the
    best routes and schedules
  • Book it

    Choose from the best hotels
    and activities. Up to 50% off
  • Manage it

    Everything in one place.
    Everyone on the same page.

Popular things to do in Amsterdam

See all ›
4.5
Duration: 2h 30 min
4.4
Duration: 1h 30 min
4.6
Duration: 2h 30 min
4.6
Duration: 1h 30 min

Hidden gems in Amsterdam

4.7
Duration: 2h 30 min
4.1
Duration: 3 hours
4.3
Duration: 1h 30 min

Side trips from Amsterdam

4.2
Duration: 5h 30 min
4.4
Duration: 2h 30 min
4.6
Duration: 1h 30 min

Museums in Amsterdam

See all ›
3.6
Duration: 2 hours
3.9
Duration: 2 hours
4.4
Duration: 1h 30 min

Shopping in Amsterdam

See all ›
3.7
Duration: 1h 30 min
4.8
Duration: 1h 30 min
4.8
Duration: 1h 30 min
3.1
Duration: 30 minutes

Nearby attractions in Amsterdam

4.3
Duration: 4 hours
4.8
Duration: 1 hour
2.9
Duration: 1h 30 min
5.0
Duration: 1h 30 min
4.0
Duration: 1 hour
4.9
Duration: 1h 30 min
4.8
Duration: 30 minutes
4.4
Duration: 1h 30 min

Plans to Heineken Experience by other users

15 days in Germany, The Netherlands & Belgium BY A USER FROM CANADA May, popular sights Preferences: May Attraction style: Popular sights Pace: Medium 31 days in Europe BY A USER FROM ISRAEL March, popular sights Preferences: March Attraction style: Popular sights Pace: Medium 18 days in The Netherlands, Belgium & United Kingdom BY A USER FROM PORTUGAL April, popular sights Preferences: April Attraction style: Popular sights Pace: Medium 56 days in Europe BY A USER FROM THE NETHERLANDS March, culture, historic sites, museums, wildlife, popular sights Preferences: March, culture, historic sites, museums, wildlife Attraction style: Popular sights Pace: Medium 14 days in Berlin & Amsterdam BY A USER FROM INDIA April, popular sights Preferences: April Attraction style: Popular sights Pace: Medium 56 days in Europe BY A USER FROM THE NETHERLANDS March, culture, historic sites, museums, wildlife, popular sights Preferences: March, culture, historic sites, museums, wildlife Attraction style: Popular sights Pace: Medium 6 days in Berlin & Amsterdam BY A USER FROM INDIA April, popular sights Preferences: April Attraction style: Popular sights Pace: Medium 36 days in Europe BY A USER FROM UNITED KINGDOM August, popular sights Preferences: August Attraction style: Popular sights Pace: Medium 60 days in Europe BY A USER FROM UNITED KINGDOM August, popular sights Preferences: August Attraction style: Popular sights Pace: Medium 20 days in Europe BY A USER FROM SOUTH AFRICA June, popular sights Preferences: June Attraction style: Popular sights Pace: Medium 32 days in Canada & Europe BY A USER FROM CANADA March, popular sights Preferences: March Attraction style: Popular sights Pace: Medium 10 days in Belgium, Rotterdam & Amsterdam BY A USER FROM UNITED KINGDOM December, culture, outdoors, relaxing, shopping, popular sights Preferences: December, culture, outdoors, relaxing, shopping Attraction style: Popular sights Pace: Medium
See more plans