Heineken Experience, Amsterdam

Participate in Heineken Experience, a tour of the historic brewery for the internationally known Heineken pilsner. More than just a tour, this experience is meant to engage and entertain its visitors. Walk through the industrial building where Heineken brewed beer for more than 100 years since it was established in 1867. Learn about the process of pilsner brewing, as well as the history of production and branding. View artifacts, interact with exhibits, and, of course, sample the brewery's famous beer. The site happens to be an anchor point along the European Route of Industrial Heritage. Heineken Experience is just one of the many highlights you can arrange to see using our world travel planner, Amsterdam Edition.
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Heineken Experience Reviews
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TripAdvisor Traveler Rating 4.0
21,819 reviews
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4.1
TripAdvisor
  • Great tour, with excellent presentation of company history and tasting experience. The guides are friendly and engaging. Worth a visit.  more »
  • Worth every penny, this tour is both educational and great fun as they brew you!!! Nice little touches like free beer and being able to put a name on your own bottle of Heineken. Certainly converted m...  more »
  • Cute attraction, IMHO to see, practically consists mostly in an interactive visit in a simulator, and then there sn some rooms where the preparation, all with some tastings of beer, at the end you get to shop for souvenirs. A little worse in the years but always nice.
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  • Quite an interesting place to visit. Quite informative and funny setting ups throughout my self tour. Can easily spend an hour. But really disappointed about the beer in the bar, it is only the normal Heineken beer that you can get in any bar in Amsterdam or around the world. Instead, they can provide something new, like their new H41(or H21?) lager. Their souvenir shop is nice, have some really good and exclusive stuffs that you can only get from there. But then at the end, i guess this is for big fans of Heineken or if you know nothing about beer before. I would rather spend the money and time to enjoy some nice beers in one of the local bars in Amsterdam.
  • What a great experience. I signed up for the VIP treatment and I definitely felt like a VIP. We were able to get to go to areas others were not able to get to such as up close to the horses, as well as the private bar where you get to drink 5 beers on top of the two that regular admittance gets. Erik was our guide and he was very knowledgeable and patient with our group. Great job Erik! You definitely deserve a raise.
  • This was basically just an elongated advertisement for Heineken. It wasn’t boring and the bar at the end was actually really cool but the whole thing was generally underwhelming. There were some cool interactive games but it was pretty light on information. We only did the general, self guided tour. There was a VIP tour which seemed like it would have explained more but considering I’m paying to go and be advertised to, I think a little more effort wouldn’t have gone astray. I think there are so many better things to do in Amsterdam, this would be towards the bottom of my list.
  • First half about the history and seeing the old copper kettles was interesting but the second half got weird. More like a Disney attraction than a brewery tour. Don't expect much information on how the beer is brewed. One guide showing us the hops could not tell us the variety of used.
  • Would give 6 stars if google would allow, as exceeded my already high expectations. Really enjoyed the mix of the old with the new, with the tour starting with the Heineken history. Then moving onto really cool almost theme park stuff for the second half which our kids really enjoyed. The free beer at the end of course a highlight, as every reviewer seems to note including this one.
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