Heineken Experience, Amsterdam

Participate in Heineken Experience, a tour of the historic brewery for the internationally known Heineken pilsner. More than just a tour, this experience is meant to engage and entertain its visitors. Walk through the industrial building where Heineken brewed beer for more than 100 years since it was established in 1867. Learn about the process of pilsner brewing, as well as the history of production and branding. View artifacts, interact with exhibits, and, of course, sample the brewery's famous beer. The site happens to be an anchor point along the European Route of Industrial Heritage. Heineken Experience is just one of the many highlights you can arrange to see using our world travel planner, Amsterdam Edition.
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TripAdvisor Traveler Rating
TripAdvisor Traveler Rating 4.0
19,704 reviews
Google
4.1
TripAdvisor
  • If you're considering, just book it. Great time with friends. Save one of your drink tokens to do the Perfect Pour Contest at the very end!! Does start off a little slow, but you can skip the history ...  more »
  • It's entertaining, but I thought it was more interesting. It is a Museum of beer, you're seeing how it has evolved, there should be audio guides in Spanish. At the end you end up in a bar and you get 2 beers.
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  • Definitely worth a visit when in Amsterdam. A fun afternoon spent here with friends. Interesting talks, videos and tours. And lots of taster beers, which will be the freshest Heineken you’ll ever tast...  more »
Google
  • OK. First off, there are two different tours. The cheaper one is a self-guided tour. I chose the more expensive VIP tour which is a little more than double the price of the self guided one. It was worth the price. First off, the guide was amazing. She was incredibly knowledgeable and very enthusiastic. She told us the history of the Heineken family and the brewery. She took us to the brewing kettles and explained how the four step brewing process. We visited the banquet and meeting facilities that is rented out and then went up to the roof for a pretty good view of Amsterdam. It was rainy and gray, but still nice. We finished off the tour with a 5 beer and 5 cheese tasting. And these were decent sized beers. We were all feeling the effects at the end. :) During the tasting, we received an personalized engraved bottle of Heineken. At the end, we could go on to the standard Heineken experience. That looked OK, but it seemed to be geared to a more younger crowd
  • It was a fantastic place to visit however it didn't feel like the staff had much heart for it. They were all very friendly but when going to the bar at the end of the experience after being shown how to pour the perfect pint they were rushed off their feet as there were 2 staff behind the bar with a huge line of people to get through and in result the drinks that you got were nearly half foam as they were just rushing them out. The bar smelt amazing however the toilets were unclean. But I would still go back and still enjoyed it.
  • What’s not to like? Creatively presented, friendly, knowledgeable staff and really rather excellent lager. No complaints here, though pint glasses would have earned it an extra star (the glasses they provide are laughably small). I am British, however, so culturally biased.
  • This is a great place if you are a beer lover. You get to taste a few glasses of freshly brewed beer and get to see how the beer is made, in a very interactive way. After the tour, you get to drink a glass of beer on top of the factory, with a brilliant view of the beautiful Amsterdam. As an advice, book it as in advance as you can, because it gets very busy
  • This is a must visit place in Amsterdam. While the tour itself is educational, I love the way they teach stuff with the experience centres, 3D holograms, animated videos and taster sessions. Coupled with the canal cruise and entry to ADAMs lookout (ask for combo ticket), this is the best you can get out of 3 hrs at Amsterdam.
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