Heineken Experience, Amsterdam

Brewery · Food & Drink
Participate in Heineken Experience, a tour of the historic brewery for the internationally known Heineken pilsner. More than just a tour, this experience is meant to engage and entertain its visitors. Walk through the industrial building where Heineken brewed beer for more than 100 years since it was established in 1867. Learn about the process of pilsner brewing, as well as the history of production and branding. View artifacts, interact with exhibits, and, of course, sample the brewery's famous beer. The site happens to be an anchor point along the European Route of Industrial Heritage. Heineken Experience is just one of the many highlights you can arrange to see using our , world travel planner Edition.
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Tours to Heineken Experience

Heineken Experience reviews

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25,464 reviews
  • It isn't bad, it just isn't good. There is some brief history, and seeing the old brew room is fun, but it's not worth the price. You're better off just finding a great brewery in the city and...  more »
  • Tour is really short and not worth your time. You get a 150ml and a 250ml beer 😢. I would not recommend going as there are much better things to be done in Amsterdam.  more »
  • Overall, it was like Chuck E Cheese for tourists. Just watching dumb videos on screens and moving room to room with the hope of getting a bottle of Heineken. At the end you get to pour a pint. But...  more »
  • Its a must do when you are in Amsterdam
  • Loved the experience, with the two beer included. Did it a while back now but enjoyed a self guided tour. I also enjoyed the game of "Pour your own pint"
  • Interesting to go with a group of friends to enjoy and have fun with the attractions that Heineken House offers. At the end of the tour it is very likely that you will leave very happy if you are not used to drinking alcohol.
  • It’s a shame how this brewery experience turned out, because it was so much better 10 years ago. There is such a push to finish the tour, you have literally zero chance to actually look around and the guide is barely audible in some rooms. The interactive section is a old man’s idea of what’s modern, but is falls flat and is so incredibly out of touch. The whole thing feel more like an advertisement rather than an actual experience. If you want to two beers for 20€, then pay a visit, but if you are interested is beer brewing and Heineken’s history, you’re better off reading up on Wikipedia.
  • Fantastic experience. Amazing brewery with loads of thing to do inside. The guides were really helpful and engaging!

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