Heineken Experience, Amsterdam

Participate in Heineken Experience, a tour of the historic brewery for the internationally known Heineken pilsner. More than just a tour, this experience is meant to engage and entertain its visitors. Walk through the industrial building where Heineken brewed beer for more than 100 years since it was established in 1867. Learn about the process of pilsner brewing, as well as the history of production and branding. View artifacts, interact with exhibits, and, of course, sample the brewery's famous beer. The site happens to be an anchor point along the European Route of Industrial Heritage. Heineken Experience is just one of the many highlights you can arrange to see using our world travel planner, Amsterdam Edition.
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Heineken Experience Reviews
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  • For a good lover of the Golden drink, this tour is mandatory! Super beautiful and profitable interactive! Many curiosities and much beauty! Souvenir shop is not expensive and has a variety of very cool content! For those who have English, understand very well everything that is explained. Highly recommended!!!
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  • Fun experience and the tour is really interesting. With the price of the ticket includes two drinks. At the end of the tour we had lunch on the terrace with views of Amsterdam and grilled at a modest price. It's worth it!
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  • I'm not a huge beer drinker so I wasn't sure what to expect visiting Heineken. But it was so fun! So interesting and so many different little fun games and activities. Definitely surpassed my expectat...  more »
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  • LINES ARE LONG! Even with the pre-paid ticket. We also went on a Saturday afternoon around 4:30pm (1630) Once you get inside, it is really informative and really fun. Would have been more fun had it not taken 45min to get inside and had it not been as crowded. They have a lot of different levels with fun, interactive things to do (picture attached). They also give you lots of freebies, Polaroids, half pint drinking glasses, and a cool beer opener. The vibes were really great. You only get 2 free beers, and one beer tasting, which was basically a full glass of beer. Totally think it's worth checking out, my advice buy the Rock the city tour tickets, you get the Heineken experience, Adam swing, and canal tour for cheap!
  • the game goal is to put the foam at the height of the red star. The former Heineken Brewery in Amsterdam, a historic building listed on the European Route of Industrial Heritage, is an exciting venue for meetings and events. On the top floors of this completely renovated brewery, five meeting rooms have been created. Every meeting room has its own unique character.
  • It was an overall great experience, like many others have stated it is expensive (approximately 16€). It was a self-guided walking tour with video and guides in different areas providing the history of Heineken and the brewing process. They also give you a taste of wort, which had an interesting taste. During the tour they have a 4D experience, which demonstrates the brewing process and it was surprisingly informative and fun. Before they take you to the rooftop bar, they teach you how to drink a beer (so you really get 2.5 beers). On the rooftop bar you are bar you are served two beers, which had nice views of the city. After the bar you are lead through a series of games and photo opportunities. It was a great experience and I would recommend it.
  • What a great trip. Went with the wife, went for the tour- boat trip and a trip up a 150m viewing platform for €25 each. As far as the Heineken experience went 10/10 the staff are brilliant, you can tell they enjoy what they do and made the tour funny and informative. Plenty of hands on stuff to do. Yes there's a bit of a que around but this should be expected. Loads of goodies giving bottles openers free glasses, I got 4 free beers but normally you get 2 Even get to have a go of pouring your owns. Took around 1hour 30min After that you go across the road, to the oat tour 40min Nice little extra that tells you about the city. Then you go to the viewing platform This was great fantastic views over the city with a really nice bar. You then can take a free ferry to the train station. Great day. 10/10
  • Under renovation right now so the tour as a whole is limited, but the temp tasting area set up out in the stables is a great addition! Not sure if the basement dance-club-like tasting room is normally part of the tour, but it was too crowded and hot to be liked by all. The various artistic demonstrations towards the end were somewhat interesting, but seemed somewhat out of place.

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