Heineken Experience, Amsterdam
(3.9/5 based on 13,000+ reviews on the web)
Participate in Heineken Experience, a tour of the historic brewery for the internationally known Heineken pilsner. More than just a tour, this experience is meant to engage and entertain its visitors. Walk through the industrial building where Heineken brewed beer for more than 100 years since it was established in 1867. Learn about the process of pilsner brewing, as well as the history of production and branding. View artifacts, interact with exhibits, and, of course, sample the brewery's famous beer. The site happens to be an anchor point along the European Route of Industrial Heritage. Use our Amsterdam travel itinerary planner to arrange your visit to Heineken Experience and other attractions in Amsterdam.
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Reviews
TripAdvisor
  • This was so much fun to visit. Really interesting to find out the history and great value for money! There was no queue at all when we went, which was also great! It's a really fun experience plus you...  more »
  • My husband and I stopped here on our weekend trip. Our favorite part was the rooftop bar - great views of the city. Try and go early, so the lines aren't too long. The beginning of the tour can be a b...  more »
  • You don't have to be a drinker to enjoy this tour, although it does give you the opportunity to try a free sample!! at the end of the tour you can visit the gift shop to buy Heineken souvenirs which i...  more »
Google
  • Where: Heineken Experience - Amsterdam, Netherlands What: A beer tour for Heineken How was it: It's criticized for being highly commercialized but we had lots of fun. We tried to maximize our outdoor time when the weather was permitting, so when it started raining, we decided to visit. We enjoyed the tour but more specifically the bicycle, the virtual parts, and our free beers at the end. They give you a bracelet at the entrance with 2 small plastic tags. At the end of the tour, you can redeem them for one large beer or two small ones. If our calculations were right, there is more beer when you take the two small ones ! They are pure geniuses because they put the store just after the beer lounge experience. They get you just a little tipsy and bam, there you go thinking you should buy the entire store ! Beware, but they do make great souvenirs and gifts. Grade: Eli = 5, Serge = 4+ Recommend: Yes, it's a solid beer tour experience.
  • Many people know that Heineken is all about marketing and this place is a great example of that! It is a really cool and fun place to visit with a bit of history and a lot of interaction. Of course you'll get a few beers (I think 3 are included). But if you like beer, I would advise you to try some 'speciaal bier' in The Netherlands as well :-)
  • If you're into beer and you have never been to a brewery, definitely check out this place. It's fun and interesting. Tho all those brewery tours are pretty much the same, so if you've done one before in your life (doesn't matter which beer brand) you might find it repetitive.
  • Fun, interesting and interactive tour exploring the history of brewing Heineken. Plenty of variety including exhibits around sponsorship in football and not just plaques and videos about how the company was started. Amazing views of the city from the roof terrace but the free drinks at the end are served in tiny 0.25L glasses.
  • Rock the city tour is awesome! For an extra couple of euros you upgrade from a regular admission ticket to this tour and get a canal ride and access to the A'dam look out tower which to just go up on its own is over €12. We decided to do our experience later in the day (from 4pm) which was absolutely perfect. We got to drink a lot of beer at the experience, more beer on the canal boat ride (which gives you a little history / commentary of what you're seeing) and even more beers up at the look out tower. Understandably all these beers are not included in the ticket price. We got up the the look out tower about 7pm as it started to get dark and we got the see the city light up which was very pretty. However, from then on you're pretty stranded, drunk and stranded in an area we weren't familiar with. You can try and navigate back to the city but you're more likely to jump in a taxi to the nearest place that sells pizza. There is a restaurant at the top of the tower but you have to book way in advance to even get a look in, but they do nibbles. Great end to our first day in Amsterdam!