Heineken Experience, Amsterdam

3.9
#1 of 22 in Breweries in The Netherlands
Brewery Food & Drink
Participate in Heineken Experience, a tour of the historic brewery for the internationally known Heineken pilsner. More than just a tour, this experience is meant to engage and entertain its visitors. Walk through the industrial building where Heineken brewed beer for more than 100 years since it was established in 1867. Learn about the process of pilsner brewing, as well as the history of production and branding. View artifacts, interact with exhibits, and, of course, sample the brewery's famous beer. The site happens to be an anchor point along the European Route of Industrial Heritage. Use our Amsterdam travel itinerary planner to arrange your visit to Heineken Experience and other attractions in Amsterdam.
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Reviews
TripAdvisor Traveler Rating
17,142 reviews
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4.2
TripAdvisor
  • This was a great day as I took a tour of Heineken experience & after that a 45min trip on a canal boat seeing the sight & then stop of at LOOKOUT ! one of the tallest buildings in AMSTERDAM From their...  more »
  • An interesting trip through the world of Heineken and the world of beers. The interactive experience is interesting by the sensations, but even better is the ultimate in Rooftop with beers and a menu where you can buy barbecue.
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  • Amazing experience, beautiful place, super staff qualified and kind, the factory tour is a wonderful experience, the terrace bar overlooking es sectional ... not to be missed
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Google
  • Interesting experience, merging offline and digital. Friendly staff. Very nice rooftop. The admission ticket includes two beers. Not that crowded as expected. They closed earlier than stated although it is summer time already. Nice visit but wouldn't say it is a "must".
  • Awesome experience. Great way to learn more about Heineken and beer in general. The interactive stations and games were really fun and entertaining. The rooftop bar is cool but gets a little crowded and hot. Beautiful views of the cities though!
  • British tourist, an amazing experience for everyone although it helps if you drink beer! The staff are very nice and helpful as well as brimming with knowledge and experience. It's a self guided tour that let's you take it at your own pace, there are several set pieces that requires you move along but there are areas to sit and relax after. We got 3 small 250ml beers each on our way round with 2 being complimentary from the roof garden. Had to wait in line for tickets not very long but would recommend prebooking.
  • It was hot. It was super crowded. It was loud. It was a 2 minute wait to buy our tickets. (When we left, there was a line half way down the street.) You get a wristband with two tokens which gives you 2 beers at the end. The men's room was on your right as you entered, and we were blessed with a full view of men urinating. We didn't want the guided tour, but got caught up with a group and couldn't pass. Stairs... with a view to the ground below. I'm not a fan. The place is full of them. And that's pretty much what you do. Climb stairs to only go back down on the other side of the wall. Not much in between. The highlight for me was the horse. Not too sure what purpose the horse serves in the making of the beer, but I can only guess, it's to filter it through his kidneys before bottling. If you're into loud nightclub music. If you're into lining up for no apparent reason. If you're into paying $18 for 2 8oz beers... then this is the attraction for you.
  • Its a self guided tour with some helpful Heineken staff sprinkled around. So you are free to take your time to enjoy the exhibits. Love all the interactive activities that bring the brand to life. A well done experience. *Tip: Go early to avoid the crowds which start to line up at 12+.

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