Heineken Experience, Amsterdam

Brewery · Food & Drink
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Participate in Heineken Experience, a tour of the historic brewery for the internationally known Heineken pilsner. More than just a tour, this experience is meant to engage and entertain its visitors. Walk through the industrial building where Heineken brewed beer for more than 100 years since it was established in 1867. Learn about the process of pilsner brewing, as well as the history of production and branding. View artifacts, interact with exhibits, and, of course, sample the brewery's famous beer. The site happens to be an anchor point along the European Route of Industrial Heritage. Heineken Experience is just one of the many highlights you can arrange to see using our , world travel planner Edition.
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Heineken Experience reviews

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TripAdvisor traveler rating
TripAdvisor traveler rating 4.0
25,634 reviews
Google
4.2
TripAdvisor
  • We had a lot of fun on the full tour. It was personal and friendly and had fun with all the other guests. The beer and snack tastings were excellent. Would recommend the full tour to anyone. High... 
    We had a lot of fun on the full tour. It was personal and friendly and had fun with all the other guests. The beer and snack tastings were excellent. Would recommend the full tour to anyone. High...  more »
  • Good to see the history of the factory and the growing process. The mixture of memories and digitalization and finally two beers. The cost is fare 
    Good to see the history of the factory and the growing process. The mixture of memories and digitalization and finally two beers. The cost is fare  more »
  • We arrived 90 mins earlier than booked and they looked after us. Tour groups were very big and the small rooms at the beginning make it slow to get around. Try hang back a little. Once the history... 
    We arrived 90 mins earlier than booked and they looked after us. Tour groups were very big and the small rooms at the beginning make it slow to get around. Try hang back a little. Once the history...  more »
Google
  • A very touristic but still entertaining tour. You're lead through the brewing process and get to know everything about the Heineken beer in a very nice walk through experience. Unfortunately the beer isn't brewed directly here, but you still get a fresh sample of the golden cold drink at the end.
  • Booked online for few hours later. It was quite amusing and entertaining. History is explained by cheerful guides. The whole experience is very interactive and funny. You get to see lots of stuff but also to take funny photos and videos on green screen. To top it up you get 2 beers at the bar !
  • Relatively easy tour. At the end there is a very cool bar. Everyone gets two tokens. We made „the most of our tokens“. Meaning we tried to get some free beers. It worked well!!! (10tokens—> 50 beers)
  • What a cheesy experience!!! Very laid back and fun tour. Loved the interactive experiences at the end with the hike riding and the photo booths etc. you receive 3 complimentary beers which was quite generous. Lots of fun and nothing too serious.
  • I drink drinking beer, but wanted to learn. I was skeptical about the experience when heard it was self guided. However, you're not just reading information for the tour it is broken up with animated, happy, funny guides explaining and educating throughout. The staff is all young and healthy and fun and it seems like they all had a great time working but they are also working hard and the experience is efficient and well run. They also have these experiences where are you are they are being made and a chance or you can make free funny videos of yourself. It's really genius actually. Again, I don't even drink beer but found this experience to be really interesting and fun. We were highly impressed by the staff and the variety. They do have alcohol free beer.

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