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Migliore Dongdaemun, Seoul

2.9
#10 of 98 in Shopping in Seoul
Department Store Shopping
Find a new style at Migliore Dongdaemun, a fashion mall with hundreds of stores and stalls, and a great variety of clothes and accessories to choose from. While the lower level flea market sells items as diverse as home appliances, furniture, and trinketry, the upper level mall offers a large range of fashion products, marketed mainly to younger customers. Pro tip: if you pay by credit card, most stores will let you bring back or exchange items, while cash gets you a 10% discount on many of the goods on sale. To visit Migliore Dongdaemun on your trip to Seoul, use our Seoul tourist route planner.
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Where to stay in Seoul

The Seoul metropolitan area has two districts especially appealing to backpackers--Jongno just northeast of the city, and Hongdae to the west. Both offer good shopping and dining, as well as easy transport links to the rest of the city. Mid-range options may prove difficult to find in peak season (July to August), unless you don't mind staying at a traditional hanok guesthouse, where loads of character make up for any lack of amenities. Finally, a range of top-end hotels with an impressive list of services and facilities lie scattered around the city.
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264 reviews
Google
3.5
  • I went to here with my friends and most of the sellers on 4th floor who are selling men's clothes were not nice at all. We nicely asked the price of the goods, and after we were told the price, we sai...  more »
  • This is a lower end shopping mall as compared to nearby Doota. This shopping mall is opened until 5am. Mostly clothing for men and women but more women's clothing. Price of the items can be further re...  more »
  • This is not only the best shopping destination I have encountered, but also the only review where I have given an 'excellent' rating. As someone who loves shopping, this place is absolutely fantastic....  more »
Google
  • 7 stories of fashion goods. Was there looking for slim fit office wears and managed to get a good deal for the number of clothings. They accept credit cards too.
  • The place to go if you want to shop and bargain. This place reminds me of platinum mall in bangkok or time square in Kuala Lumpur. Nothing fancy, but you can get most of the clothes here for woman, man and infant.
  • At first when I was roaming around dongdaemon i didn't felt anything new beside street market , but the migliore has everything to serve you with their clothing outfits .......
  • After going around dongdaemon all the clothes will look the same. But for this place you have to haggle the prices to get something worth it
  • Quite rundown. Tourists should go somewhere else.