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Jurmala

Trip Planner Europe  /  Latvia  /  Riga Region  /  Jurmala
(4/5 based on 2,600+ reviews for top 20 attractions)
Things to do: beaches, sightseeing, nature
Known for its long white-sand beaches and Art Nouveau wooden houses, Jurmala presents itself as a luxurious seaside resort and family getaway spot. Situated between the Gulf of Riga and the Lielupe River, this town's 33 km (21 mi) of sandy shores remain relatively pristine, especially because hotels and other facilities are located away from the beaches. Many tourists visit to experience fun in the sun, take a dip in the sea, go for a bike ride, or indulge in the thriving spa scene that draws many wealthy couples to these shores. While Jurmala consists of 14 townships, many consider the tourist-filled road connecting Majori and Dzintari, Jomas iela, to be its main street. Discover the resort town that Europeans have been using for centuries without the crowds of the French Riviera. Add Jurmala and other destinations in Latvia to your travel itinerary using our Latvia tourist route planner.
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Where to stay in Jurmala

A small resort town just outside the capital, Jurmala offers limited accommodation options. The town's prime attraction is its picturesque location on the Gulf of Riga, so look for accommodations near the waterfront. Choose from a handful of hostels and hotels at affordable prices and with easy access to the beach. During summer, you can also camp or stay in small cottages.
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