Nawate Shopping District, Matsumoto

2.6
#3 of 8 in Neighborhoods in Nagano Prefecture
Running alongside the Metoba-gawa River, Nawate Shopping District represents a stone-paved row of around 50 charming shops. During the 17th century, the street marked the border between the residences of the samurai class and the commoners on the opposite side. In present day, souvenir hunters have a range of interesting establishments to peruse, with shops offering antiques, curios, and knickknacks. Should you get hungry, explore options at the food stalls. Keep your eyes open for the statues of samurai frogs--popular photograph points that have earned the strip its nickname of "Frog Street." To visit Nawate Shopping District and other attractions in Matsumoto, use our Matsumoto trip itinerary planning site .
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  • Miscellaneous things are lined up. Do you interesting to students and young people, foreign tourists, or "hyacaci" it? Orientation to get the really good ones are not!
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  • It is a busy street. It is accessible because it is close to the 4 pillar shrine. Many restaurants, grocery store, etc.
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  • On our way to Matsumoto Castle, we also passed by this small shopping street mainly with frogs souvenirs. There were several large frog statues at the entrance of the street and we took a few photos f...  more »

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Where to stay in Matsumoto

Matsumoto strikes a balance between the old and the new in its accommodations, as it does with most other aspects of its urban design and culture. The area directly around the main train station houses many of the newer options in town, including some large hotels, both basic and luxury, and a couple of smaller, family-run options. The more historic area north of here has hotels and "ryokan" (guesthouses) with a little more history and character, and with the main attractions of the old town on their doorsteps. The surrounding rural area features a number of hotels with "onsen" (traditional Japanese spas) and campsites.
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