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Iiyama

Trip Planner Asia  /  Japan  /  Chubu  /  Nagano Prefecture  /  Iiyama
(4/5 based on 280+ reviews for top 10 attractions)
Things to do: winter sports, sightseeing, museums
Iiyama is a city located in Nagano Prefecture, Japan. It markets itself as "Japan's Hometown". The city was founded on August 1, 1954.As of 2008, the city has an estimated population of 23,969 and a population density of 118 persons per km2. The total area is 202.32 km2.The Chikuma River (the longest river in Japan) runs through the centre of the area and becomes known as the Shinano River when it passes into Niigata Prefecture.The TV and electronics manufacturer Iiyama was founded in the city in 1972, although, after a series of mergers, the company is no longer headquartered there. The old office continues to be used as a manufacturing centre for Iiyama's parent company, Mouse Computer.In February 2015, Guinness World Records confirmed that the city had officially broken the record for 'most snowmen built in an hour.'ActivitiesThere are many well known ski resorts in the area. These include Nozawa Onsen Snow Resort, Madarao Sympathique, Madarao Kogen, Tangram Ski Circus, Togari Onsen, Shinanodaira, Iiyama Kokusai and HokuryukoIiyama also hosts a number of popular festivals such as the Iiyama Snow Festival in mid-February and Iiyama Dontokoi in August.
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