Serravalle Designer Outlet, Serravalle Scrivia

Had high expectations after reading about it online. The shuttle bus ride to the outlet took longer than the advertised time. I was expecting to find lots of heavily discounted good quality products, but that wasn't the case. A lot of the discounts offered were not enticing enough for me to buy. Would have preferred to see better prices to make the long bus ride more value for money.

Best branded shopping I have ever encountered! Serravalle is a must if you love to shop. Discounts were almost unbelievable! Prices were insanely good! Definitely worth the visit if you are in Milan, no doubt about it!

Live in NYC and shop in boutiques in the outlets enough to judge this as a total waste of time. Prices overall similar to what I find in NYC for the same brands just going to their boutiques, but the selection was worse. They can cross out any number they like on the tags, but it's absolutely not competitive to just going to a regular boutique in a country with a cheaper currency. If you want REALLY good deals, just spend the same time walking around through all the lesser-known brand stores in Rome, Florence, or Milan. I guess this is OK if you're visiting from a place where the major brands don't have stores and you HAVE to wear their stuff, and get googley eyes looking at them all in one place.

I heard a lot about this place so was very excited to come with my family. There are two main comment if it is improved, this place will be the best. 1- better indoor children playground. 2- there are many staff who doesn’t understand English. And some need to improve their way of dealing with customers. Maybe it’s because of the pressure of the crowds, but still every customers deserve to see at least a smile , someone who cares and gives enough attention and understands English. These are my two comments because this place deserves to be better

After debating and reading the reviews, I finally decided to go today. Many of the other reviews here are very helpful, like don’t get your refund at the outlet as you pay a high fee. It may be helpful to browse your favorite stores’ websites and/or retail stores in the city first so you have an idea for pricing, quality and selection. If you have a certain item in mind, I wonder if it’s possible to call the outlet store first and inquire its availability and pricing before going. IMO the US outlet malls have better deals and selections for American brands. As for Italian brands like Gucci, Furla, and Baldinini, I think it’s worth checking it out if you don’t have a particular item in mind, don’t care if it’s in season, or just want to own a piece of the brand. i think you will find something cheaper at these outlet stores than their retail shops. But I heard some brands might have items made only for outlet stores. That’s why it’s important to do some homework first so you can judge and compare the quality. Also another reason to do homework, I noticed an Italian intimate wear brand was selling the same item (but different colors) at a higher price than its retail shop! (as I was just at its retail shop the day before!). Do some research first otherwise it may not worth the 2 hour drive.