Heineken Experience, Amsterdam

Participate in Heineken Experience, a tour of the historic brewery for the internationally known Heineken pilsner. More than just a tour, this experience is meant to engage and entertain its visitors. Walk through the industrial building where Heineken brewed beer for more than 100 years since it was established in 1867. Learn about the process of pilsner brewing, as well as the history of production and branding. View artifacts, interact with exhibits, and, of course, sample the brewery's famous beer. The site happens to be an anchor point along the European Route of Industrial Heritage. Heineken Experience is just one of the many highlights you can arrange to see using our world travel planner, Amsterdam Edition.
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Heineken Experience Reviews
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TripAdvisor Traveler Rating 4.0
24,613 reviews
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4.1
TripAdvisor
  • Very interesting and well run tour with great guides and interactive experiences with good insight into the brewing process and the history of Heineken beer and a nice taste test at the end.  more »
  • This is not a real brewery tour. The young tour guides don't care for beer, just reading from a script. The whole experience is just being part of a slick marketing machine. The group's going around a...  more »
  • For those who like beer it is worth it, know the story and in the end has the tasting. They say everything in English, those who don't understand well will be a little lost. Home I found it kind of boring, but then it gets more interactive and gives a lively one.
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  • Absolutely worth the €35. It’s not your typical tour. There’s a little history and very basic beer information, but it was all about the presentation. There’s very cool animations and activities all throughout the brewery. Once you walk through, you feel like you’ve been transported to a whole other dimension. Plus, you get three beers with the purchase of the entrance or two soft drinks. The entire tour takes about 90 minutes.
  • This is a great tour. I personally didn’t think I would like this. But it was good fun. The tours guides on each part of the tour where very informative. You got a couple of glasses of Heineken also.Loved the whole thing with my girlfriend. Great value. Would recommend highly to any tourists looking for something to do other than museums!
  • Awesome place! The guide was informative and the staff were very friendly. A lot of great history about a beer company I never knew much about. Worth going to for sure if you’re on holiday to Amsterdam.
  • Wonderful place to visit! My husband and I did the VIP experience and would recommend it to others. Our tour guide, Britt, was phenomenal! Britt was welcoming, kind, knowledgeable and so proud of her heritage and place of work! We learned a lot during our tour and had a great time, of course, sampling all of the beer. I have a different appreciation for Heineken after visiting.
  • This was a cool place to visit. It's not really a guided tour, as you get a little commentary at the beginning and end, but you're on your own for the rest of it. We actually enjoyed this because it let us go at our own pace. Seeing the gigantic brewery equipment was neat. There's also some cool interactive things you can do, as well as design your own bottles. Since we were on our honeymoon, we did personalize a couple bottles and they came out really awesome. You also get 2 complimentary beers at the end of the tour and a couple small tastings along the way. For as touristy as it was, it was a fun activity.
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