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Otavalo

(3.7/5 based on 2,200+ reviews for top 10 attractions)
Things to do: nature, shopping, wildlife areas
An Andean market town that has done business its own way for hundreds of years, Otavalo has a largely indigenous population. Its market--one of the major attractions in Ecuador--features traditionally dressed locals selling handicrafts, the town meanwhile ticking at its own speed. Otavalo is well and truly on the backpacker map these days, but don't let the footfall put you off a visit. Surrounded by impressive volcanic peaks, plenty of the appeal of a trip to Otavalo lies in its picture-perfect aesthetics: the colors of the market, the idiosyncrasies of the locals' attire, and the peaks framing it all. Make sure you bring your camera. When using our Ecuador tour planner to make an itinerary online, Otavalo holidays come together around your tastes, interests, and requirements, with us taking care of the logistics.
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Where to stay in Otavalo

With the market town's growing international reputation, good quality accommodations have cropped up in Otavalo in recent years to meet the boom in tourism. Choose between characterful posadas (guesthouses) offering simple rooms in rustic buildings, or opt for one of the slightly larger hotels. Book early to avoid disappointment, given the relative lack of rooms available; alternatively, consider staying in Ibarra to the north, where the choice of lodgings is far greater.
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