Paulista Avenue, Sao Paulo

4.4
#1 of 963 in Shopping in Brazil
Experience the cosmopolitan atmosphere of the city by walking through Paulista Avenue, a 3 km (2 mi) thoroughfare notable for headquartering a large number of financial and cultural institutions. This important city avenue houses an extensive shopping area, as well as Latin America’s most comprehensive fine art museum, the Sao Paulo Museum of Art. Located in one of the highest parts of the city, the avenue is clustered with radio and TV stations, and is served by numerous subway and bus lines. Once a popular residential neighborhood, the avenue is flanked by lavishly ornate mansions, former homes of the city’s most powerful coffee barons. Bumper-to-bumper traffic is frequent in this area even outside peak hours, so avoid visiting by car or taxi. Put Paulista Avenue and other Sao Paulo attractions into our Sao Paulo day trip planning website , and watch your holiday take shape.
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Paulista Avenue Reviews
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TripAdvisor Traveler Rating 4.5
23,667 reviews
TripAdvisor
  • Magical place, where you see all kinds of things going on, people working, people dating, us stalling, people drinking, eating, sad and happy. The modern buildings and some ancient survivors fit like puzzle. Everything has a unique beauty. Always step over there!
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  • Postcard image, the Paulista is mandatory for the tourists. Beware of beggars and vendors who will approach you every two steps and marvel at the beauty of the architecture and urbanism of the place.
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  • Very good for sightseeing, shopping for a coffee. Has policing. But a little dirty. Easy to get taxi.
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Where to stay in Sao Paulo

When it comes to accommodations in Sao Paulo, there's a neighborhood to suit your mood. If you want to feel the city's beating heart, stay along its central artery, Avenue Paulista. From there, you'll have easy access to the best attractions in Sao Paulo. Alternatively, enjoy the city's nightlife round the clock by staying in Vila Madalena, where you'll find plenty of hostels and budget lodgings for young travelers. For a luxury experience, look to the central neighborhoods of Moema or Itaim Bibi. Wherever you decide to stay, you'll be able to whizz around the city using the efficient metro system.
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