Rua do Meio, Ilhabela

3.9
Rua do Meio literally translates to “the middle road”, which is perfect considering it’s located right in the center of the town. A pedestrian street full of restaurants, cafes, and ice cream parlors is an ideal setting for a stroll after the beach. Listen to live music at one of the many bars or get comfy on one of the benches and people watch. Be sure to try the famous coconut popsicles at Sorveteria Rocha, a traditional ice cream shop. Buy a few souvenirs for yourself or loved ones at one of the many shops. Make Rua do Meio a centerpiece of your Ilhabela vacation itinerary, and find what else is worth visiting using our Ilhabela trip itinerary tool .
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Rua do Meio Reviews
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TripAdvisor Traveler Rating 3.5
604 reviews
TripAdvisor
  • The main strength of Ilhabela is the jungle, the nature the beaches and restaurants but this area of the island carries as well a good level of historical colonial prettiness. Nice streets, good shops...  more »
  • It's nice to see shops, ice cream, and take a stroll along the shore. Reasonable prices. Day arriving ships is packed.
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  • The street is quite small, but has a diversified trade, with craft shops, pubs, restaurants, ice-cream parlor. Stay right in the heart of Ilhabela, is worth it.
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Where to stay in Ilhabela

With much of the island protected against overdevelopment, all but a handful of accommodations are found on the western coast of Ilhabela. There, upscale hotels with plenty of private grounds lie to the north or south of the main town. Look in the town itself for the main budget-friendly options, with characterful pousadas (guesthouses) the most popular option. The island can be pretty busy during peak seasons (especially summer, December to March), so booking ahead is essential. With the mainland so close, you can easily hop on the ferry back to Sao Sebastiao to sleep.
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